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~accessRights:"restricted"
~person:"Romaniuk, Jenni"
~subject:"Cause-related marketing"
~subject:"Consumer decision-making"
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Romaniuk, Jenni
Cohen, Justin
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Consolación-Segura, Carolina
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European journal of marketing
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International journal of market research : JMRS ; the journal of the Market Research Society
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Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
Saved in:
2
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
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