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~accessRights:"restricted"
~person:"Rossiter, John R."
~subject:"Kreativität"
~subject:"Werbewirtschaft"
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Journal of current issues and research in advertising
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Creativity in advertising : how to test for highly creative individuals, how to generate alternative creative ideas, and how to pretest them
Rossiter, John R.
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10013358818
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