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~accessRights:"restricted"
~person:"Russell, Cristel Antonia"
~subject:"Markenführung"
~type_genre:"Konferenzbeitrag"
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Russell, Cristel Antonia
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International journal of advertising : the quarterly review of marketing communications
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Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
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