//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Sanchez, Joaquin"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Erfrischungsgetränkeindustrie"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Competition
1
Consumer behaviour
1
Diagnosticity
1
Dynamic factorial analysis
1
Electronic word of mouth
1
FMCG
1
Konsumentenverhalten
1
Marketing mix
1
Social Web
1
Social web
1
Soft drink
1
Soft drink industry
1
Soft drinks
1
Softdrink
1
Softdrink-Industrie
1
Spillover
1
Spillover effect
1
Spillover-Effekt
1
Twitter
1
Viral marketing
1
Virales Marketing
1
WOM
1
Wettbewerb
1
Word of mouth
1
eWOM
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Sanchez, Joaquin
Abril Barrie, Carmen
1
Amorim, Jason
1
Brennan, Linda
1
Calabrese, Armando
1
Capece, Guendalina
1
Carey, Rachel
1
Costa, Roberta
1
Crawford, Robert
1
Di Pillo, Francesca
1
Garvs, Michael
1
Haenlein, Michael
1
Jarquin, Karen Valessksca Rothschuh
1
Khamis, Susie
1
Lacy-Nichols, Jennifer
1
Ladeira, Rodrigo
1
Larocca, Maria Teresa Grimaldi
1
Mello, Ricardo Coutinho
1
Radaev, Vadim
1
Scrinis, Gyorgy
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
Sanchez, Joaquin
;
Abril Barrie, Carmen
;
Haenlein, Michael
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012290950
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->