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~accessRights:"restricted"
~person:"Smidts, Ale"
~source:"econis"
~subject:"Brand management"
~subject:"Werbewirkung"
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Smidts, Ale
Gutjahr, Gert
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
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2
Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
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