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~accessRights:"restricted"
~person:"Torres, Pedro M."
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
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Konsumentenverhalten
Marketing management
Brand
6
Brand management
6
Consumer behaviour
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6
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6
Brand image
5
Markenimage
5
Beziehungsmarketing
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Zahlungsbereitschaftsanalyse
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Airline
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Brand Trust
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Torres, Pedro M.
Sarkar, Abhigyan
15
Sarkar, Juhi Gahlot
13
Japutra, Arnold
11
Bang, Nguyen
10
Dawes, John
10
Ko, Eunju
10
Diamantopoulos, Adamantios
9
Ekinci, Yuksel
9
Guzman, Francisco
9
Han, Heesup
9
Loureiro, Sandra Maria Correia
9
Phau, Ian
9
Romaniuk, Jenni
9
Khan, Imran
8
Kumar, Vikas
8
Melewar, T. C.
8
Paul, Justin
8
Trinh, Giang
8
Augusto, Mário Gomes
7
Borges, Ana Pinto
7
Davvetas, Vasileios
7
Fetscherin, Marc
7
Abratt, Russell
6
Casidy, Riza
6
Fatma, Mobin
6
Foroudi, Pantea
6
Hwang, Jinsoo
6
Johnson, Lester W.
6
Joshi, Richa
6
Rodrigues, Paula Cristina Lopes
6
Shukla, Paurav
6
Torres, Ivonne M.
6
Zarantonello, Lia
6
Zúñiga, Miguel Ángel
6
Back, Ki-Joon
5
Bernritter, Stefan F.
5
Bronnenberg, Bart J.
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Journal of business research : JBR
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Journal of retailing and consumer services
1
Psychology & marketing
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The journal of product & brand management
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ECONIS (ZBW)
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Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
2
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
3
Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
Saved in:
4
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
5
Building customers' resilience to negative information in the airline industry
Augusto, Mário Gomes
;
Godinho, Pedro Manuel Cortesão
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 235-248
Persistent link: https://www.econbiz.de/10012114157
Saved in:
6
Predicting high consumer-brand identification and high repurchase : necessary and sufficient conditions
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Godinho, Pedro …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 52-65
Persistent link: https://www.econbiz.de/10011745132
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