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~accessRights:"restricted"
~person:"Trinh, Giang"
~source:"econis"
~subject:"Kinder"
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Journal of advertising research
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ECONIS (ZBW)
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Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
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