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~person:"Van den Poel, Dirk"
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Search: subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Van den Poel, Dirk
Han, Heesup
37
Hollebeek, Linda D.
34
Kumar, V.
27
Thaichon, Park
24
Loureiro, Sandra Maria Correia
20
Kumar, Vikas
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Prentice, Catherine
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Quach, Sara
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Rather, Raouf Ahmad
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Gil Saura, Irene
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Mattila, Anna S.
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Palmatier, Robert W.
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Svensson, Göran
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Ahn, Jiseon
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Itani, Omar S.
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Rahman, Zillur
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Roy, Sanjit
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So, Kevin Kam Fung
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Grewal, Dhruv
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Balaji, M. S.
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Japutra, Arnold
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Karjaluoto, Heikki
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Agnihotri, Raj
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Chatterjee, Sheshadri
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Homburg, Christian
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Johnson, Lester W.
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Leckie, Civilai
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Sesé, F. Javier
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Verhoef, Peter C.
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Wong, IpKin Anthony
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Bruhn, Manfred
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Casidy, Riza
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Gong, Taeshik
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European journal of operational research : EJOR
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Journal of marketing
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ECONIS (ZBW)
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Evaluating multi-label classifiers and recommender systems in the financial service sector
Bogaert, Matthias
;
Lootens, Justine
;
Van den Poel, Dirk
; …
- In:
European journal of operational research : EJOR
279
(
2019
)
2
,
pp. 620-634
Persistent link: https://www.econbiz.de/10012110737
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2
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
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