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~accessRights:"restricted"
~person:"Werani, Thomas"
~subject:"Lieferantenmanagement"
~subject:"Strategy"
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Lieferantenmanagement
Strategy
Supplier relationship management
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B-to-B-Marketing
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Beschaffung
1
Beziehungsmarketing
1
Business model
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Business model configuration
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Business-to-business marketing
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Werani, Thomas
Svensson, Göran
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Casidy, Riza
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Mohan, Mayoor
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Mora Cortez, Roberto
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Rana, Nripendra P.
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Tzempelikos, Nektarios
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Journal of business economics : JBE
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ECONIS (ZBW)
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How should successful business models be configured? : results from an empirical study in business-to-business markets and implications for the change of business models
Werani, Thomas
;
Freiseisen, Bernhard
; …
- In:
Journal of business economics : JBE
86
(
2016
)
6
,
pp. 579-609
Persistent link: https://www.econbiz.de/10011667141
Saved in:
2
Praxisorientiertes Business-to-Business-Marketing : Grundlagen und Fallstudien aus Unternehmen
Werani, Thomas
;
Gaubinger, Kurt
;
Kindermann, Harald
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515212
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