//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Yoon, Hye Jin"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Darstellung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Advertising
6
Advertising effects
6
Humor
6
Werbewirkung
6
Werbung
6
Konsumentenverhalten
4
Gender
3
Geschlecht
3
Humor advertising
3
Emotion
2
Gewalt
2
Violence
2
Croatia
1
Gesundheit
1
Gesundheitswesen
1
Health
1
Health care system
1
Humor in advertising
1
Humour effects
1
Knowledge management
1
Kroatien
1
Personality psychology
1
Persönlichkeitspsychologie
1
STD information level
1
Sexuality
1
Sexualität
1
South Korea
1
Südkorea
1
USA
1
United States
1
Wissensmanagement
1
advertising
1
aggression
1
comedic violence
1
context effects
1
cultures
1
emotional interest
1
experimental studies
1
gender
1
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Yoon, Hye Jin
Huang, Yunhui
2
McGraw, A. Peter
2
Orth, Ulrich R.
2
Warren, Caleb
2
Abhishek
1
Ai, Yijie
1
Ajitha, Soundararaj
1
Ansari, Asim
1
Arning, Chris
1
Ash, Elliott
1
Baazaoui, Hajer
1
Badenes-Rocha, Alberto
1
Baek, Eunsoo
1
Bagger, Martin P.
1
Baima, Gabriele
1
Balabanis, George
1
Barney, Christian
1
Barsky, Adam
1
Barta, Sergio
1
Behe, Bridget K.
1
Belanche, Daniel
1
Bigné Alcañiz, J. Enrique
1
Biswas, Dipayan
1
Blankson, Charles
1
Brandt, Alan
1
Bria, Mara
1
Brunner, Amelia
1
Burgers, Christian
1
Butcher, Joshua
1
Byun, Kyung-Ah
1
Béal, Mathieu
1
Caparrós Gass, Alejandro
1
Carrillat, François A.
1
Carter, Erin Percival
1
Chan, Hock Chuan
1
Chandrasekera, Tilanka
1
Chang, Chingching
1
Chattopadhyay, Amitava
1
Chen, Guofu
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
3
International journal of advertising : the quarterly review of marketing communications
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
2
Gender differences in arousal priming effects on humor advertising
Yoon, Hye Jin
;
Lee, Yoon-Joo
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 383-404
Persistent link: https://www.econbiz.de/10012200265
Saved in:
3
Does sexual humor work on Mars, but not on Venus? : an exploration of consumer acceptance of sexually humorous advertising
Mayer, James Mark
;
Kumar, Piyush
;
Yoon, Hye Jin
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1000-1024
Persistent link: https://www.econbiz.de/10012200364
Saved in:
4
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->