//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Zúñiga, Miguel Ángel"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"intercultural communication"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
2
Advertising effects
2
Consumer behaviour
2
Cross-cultural relations
2
Interkulturelle Beziehungen
2
Konsumentenverhalten
2
Werbewirkung
2
Werbung
2
multicultural advertising
2
Brand management
1
Cultural identity
1
Ethnic disidentification
1
Ethnic group
1
Ethnische Gruppe
1
Kulturelle Identität
1
Markenführung
1
Multicultural society
1
Multikulturelle Gesellschaft
1
National culture
1
Nationalkultur
1
Need to belong
1
Target group
1
Zielgruppe
1
communal- brand connection
1
cosmopolitanism
1
self-brand connection
1
social identity theory
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Zúñiga, Miguel Ángel
Demangeot, Catherine
6
Kipnis, Eva
5
Thomas, David C.
4
Fitzsimmons, Stacey R.
3
Pekerti, Andre A.
3
Abdul, Waheed Kareem
2
Aggarwal, Raj
2
Alon, Ilan
2
Bebek, Gaye
2
Brem, Alexander
2
Buchanan-Oliver, Margo
2
Buckley, Peter J.
2
Chonlatis Darawong
2
Cruz, Angela Gracia B.
2
Emontspool, Julie
2
Fazli-Salehi, Reza
2
Galalae, Cristina
2
Igel, Barbara
2
Ivanova-Gongne, Maria
2
Jabeen, Shazi S.
2
Kadam, Raavee
2
Lakshman, C.
2
Mackenzie Davey, Kate
2
Madadi, Rozbeh
2
Means, Ann
2
Napier, Nancy K.
2
Pekerti, Andre Anugerah
2
Pullig, Chris
2
Szymanski, Mike
2
Torres, Ivonne M.
2
Wu, Yinglu
2
Aattila, Anna S.
1
Abugre, James B.
1
Acheson, Kris
1
Adair, Wendi L.
1
Adler, Howard
1
Akay, Alpaslan
1
Akpapuna, Merrilyn
1
Al Sayah, Maher
1
more ...
less ...
Published in...
All
Journal of international consumer marketing
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
2
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->