Kimes, Sheryl E.; Wirtz, Jochen - In: Foundations and Trends(R) in Marketing 8 (2015) 1, pp. 1-68
Much of the past research on revenue management (RM) has focused on forecasting and optimization models and, more recently, on adaptation of RM to the specific needs in various industries, such as restaurants, car rental, transport and even health care services. Surprisingly, although many...