Naqvi, Mishal; Li, Shan; Jiang, Yushi; Naqvi, Muhammad … - In: Asia Pacific Journal of Marketing and Logistics 32 (2019) 1, pp. 232-252
Purpose: The purpose of this paper is to investigate the impact of the technology acceptance model, privacy concerns and demographic factors on intention to use (ITU) social networking sites (SNSs). Design/methodology/approach: A questionnaire survey was developed and administered to a...