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~accessRights:"restricted"
~subject:"Adverse Selektion"
~subject:"Cause-related marketing"
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Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
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The American economic review
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Advertising and risk selection in health insurance markets
Aizawa, Naoki
;
Kim, You Suk
- In:
The American economic review
108
(
2018
)
3
,
pp. 828-867
Persistent link: https://www.econbiz.de/10011821506
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Kaufanreize durch Nachhaltigkeit schaffen : Potentialanalyse von Cause-Related Marketing für Versicherungs-Apps
Lucke, Sabrina
;
Heinze, Jörg
- In:
Marktplätze im Umbruch : digitale Strategien für …
,
(pp. 247-254)
.
2015
Persistent link: https://www.econbiz.de/10011441163
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