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~subject:"Advertising"
~type_genre:"Article in journal"
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Advertising
Brand management
5,473
Markenführung
5,473
Consumer behaviour
4,416
Konsumentenverhalten
4,416
Brand image
4,311
Markenimage
4,311
Brand
2,446
Markenartikel
2,397
Beziehungsmarketing
1,445
Relationship marketing
1,445
Social Web
1,080
Social web
1,080
Internet marketing
925
Online-Marketing
925
Advertising effects
667
Werbewirkung
667
Luxury goods
488
Luxusgüter
488
Marketing management
474
Marketingmanagement
471
Customer satisfaction
465
Kundenzufriedenheit
465
Designation of origin
448
Herkunftsbezeichnung
448
Tourism marketing
433
Tourismusmarketing
433
Werbung
405
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394
Emotion
358
Destination management
352
Destinationsmanagement
352
Markentreue
331
Viral marketing
330
Virales Marketing
330
Einzelhandel
312
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312
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300
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300
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425
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426
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6
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Septianto, Felix
6
Hayes, Jameson L.
5
Ko, Eunju
5
Taylor, Charles Raymond
5
Cohen, Justin
4
Dens, Nathalie
4
Hudders, Liselot
4
Romaniuk, Jenni
4
Srivastava, R. K.
4
Vashisht, Devika
4
Arora, Nilesh
3
Bellman, Steven
3
Bernritter, Stefan F.
3
Chen, Huan
3
Dahlén, Micael
3
Faulkner, Margaret
3
Gierl, Heribert
3
Kennedy, Rachel
3
Kim, Eunjin
3
King, Karen Whitehill
3
Kwak, Hyokjin
3
Nguyen, Cathy
3
Pelsmacker, Patrick de
3
Puzakova, Marina
3
Roy, Subhadip
3
Seo, Yuri
3
Shoenberger, Heather
3
Stremersch, Stefan
3
Torres, Ivonne M.
3
Zúñiga, Miguel Ángel
3
Andreini, Daniela
2
Arora, Anshu
2
Bai, Billy
2
Banerjee, Neelotpaul
2
Bang Nguyen Viet
2
Baum, Matthias
2
Beal, Virginia
2
Bergkvist, Lars
2
Busser, James A.
2
Castelló-Martínez, Araceli
2
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Journal of business research : JBR
31
International journal of advertising : the review of marketing communications
28
Journal of marketing communications
26
Journal of advertising
24
Journal of advertising research
21
International journal of advertising : the quarterly review of marketing communications
19
Journal of promotion management : innovations in planning and applied research
11
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of promotion management : JPM
8
The journal of brand management : an international journal
7
The journal of product & brand management
7
Journal of marketing
6
Psychology & marketing
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
International journal of consumer studies
5
Journal of historical research in marketing
5
Marketing letters : a journal of research in marketing
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of global marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
European journal of marketing
3
European journal of operational research : EJOR
3
Global business review
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of hospitality management
3
International marketing review
3
Journal of Islamic marketing
3
Journal of consumer marketing
3
Journal of global fashion marketing : JGfM
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing theory and practice : JMTP
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of consumer marketing
3
Vision : the journal of business perspective
3
Young consumers : insight and ideas for responsible marketers
3
Corporate communications : an international journal
2
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ECONIS (ZBW)
426
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61
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
62
Is a specific claim always better? : the double-edged effects of claim specificity in green advertising
Janssen, Catherine
;
Swaen, Valérie
;
Du, Shuili
- In:
Journal of business research : JBR
151
(
2022
),
pp. 435-447
Persistent link: https://www.econbiz.de/10013459858
Saved in:
63
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
64
Interplays between manufacturer advertising and retailer store brand introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
Saved in:
65
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Saved in:
66
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
67
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
68
Modeling the differential effect of brand strength on the sales effect of advertising
Kawahara, Tatsuya
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10013358781
Saved in:
69
Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
70
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
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