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~subject:"Advertising effects"
~subject:"Advertising"
~type_genre:"Article in journal"
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Advertising effects
Advertising
Brand management
5,473
Markenführung
5,473
Consumer behaviour
4,416
Konsumentenverhalten
4,416
Brand image
4,311
Markenimage
4,311
Brand
2,446
Markenartikel
2,397
Beziehungsmarketing
1,445
Relationship marketing
1,445
Social Web
1,080
Social web
1,080
Internet marketing
925
Online-Marketing
925
Werbewirkung
667
Luxury goods
488
Luxusgüter
488
Marketing management
474
Marketingmanagement
471
Customer satisfaction
465
Kundenzufriedenheit
465
Designation of origin
448
Herkunftsbezeichnung
448
Tourism marketing
433
Tourismusmarketing
433
Werbung
405
Brand loyalty
394
Emotion
358
Destination management
352
Destinationsmanagement
352
Markentreue
331
Viral marketing
330
Virales Marketing
330
Einzelhandel
312
Retail trade
312
Corporate reputation
300
Firmenimage
300
Confidence
285
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84
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Article
770
Book / Working Paper
1
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Article in journal
Aufsatz in Zeitschrift
771
Hochschulschrift
17
Conference paper
13
Konferenzbeitrag
13
Aufsatz im Buch
12
Book section
12
Aufsatzsammlung
7
Thesis
4
Arbeitspapier
2
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
2
Working Paper
2
Bibliografie
1
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1
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1
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1
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English
764
German
7
Author
All
Dens, Nathalie
12
Pelsmacker, Patrick de
11
Septianto, Felix
8
Ko, Eunju
7
Hudders, Liselot
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Gierl, Heribert
5
Hayes, Jameson L.
5
Matthes, Jörg
5
Roy, Subhadip
5
Taylor, Charles Raymond
5
Arora, Nilesh
4
Avramova, Yana R.
4
Baxter, Stacey M.
4
Bernritter, Stefan F.
4
Chen, Huan
4
Cohen, Justin
4
Jang, Soocheong
4
Kulczynski, Alicia
4
Loureiro, Sandra Maria Correia
4
Naderer, Brigitte
4
Pradhan, Debasis
4
Puzakova, Marina
4
Romaniuk, Jenni
4
Schramm, Holger
4
Stephen, Gladys
4
Teng, Lefa
4
Torres, Ivonne M.
4
Zúñiga, Miguel Ángel
4
Bang Nguyen Viet
3
Bauer, Hans H.
3
Bellman, Steven
3
Bergkvist, Lars
3
Brison, Natasha T.
3
Chan, Fong Yee
3
Chang, Hua
3
Dahlén, Micael
3
Dodoo, Naa Amponsah
3
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Journal of business research : JBR
54
International journal of advertising : the review of marketing communications
50
Journal of marketing communications
42
International journal of advertising : the quarterly review of marketing communications
32
The journal of product & brand management
29
Journal of advertising
24
Journal of retailing and consumer services
24
Journal of advertising research
23
Journal of promotion management : innovations in planning and applied research
20
International journal of internet marketing and advertising : IJIMA
18
The journal of brand management : an international journal
18
Psychology & marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of promotion management : JPM
14
Marketing letters : a journal of research in marketing
12
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of hospitality management
9
Journal of marketing
9
Marketing intelligence & planning
9
International journal of sports marketing & sponsorship
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
European journal of marketing
6
European journal of marketing : EJM
6
International journal of consumer studies
6
Journal of global marketing
6
Journal of the Academy of Marketing Science
6
Marketing : ZFP ; journal of research and management
6
Journal of current issues and research in advertising
5
Journal of historical research in marketing
5
Journal of hospitality marketing & management
5
Journal of marketing theory and practice : JMTP
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
The journal of consumer marketing
5
Global business review
4
International journal of contemporary hospitality management
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of market research
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
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ECONIS (ZBW)
771
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91
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
92
What makes consumers repeat consumption internet celebrity restaurant?
Tang, Jianxiong
;
Xie, Liping
;
Sun, Qiao
;
Liu, Xian
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4073-4098
Persistent link: https://www.econbiz.de/10014430080
Saved in:
93
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
94
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
95
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
96
Airline brand equity : do advertising and sales promotion matter? : an empirical evidence from UAE traveler's perspective
Mahadin, Bushra K.
;
ElSamen, Amjad A. Abu
;
El-Adly, …
- In:
International journal of organizational analysis
31
(
2023
)
6
,
pp. 2031-2058
Persistent link: https://www.econbiz.de/10014432118
Saved in:
97
Product placement versus traditional TV commercials : new insights on their impacts on brand recall and purchase intention
Gamage, Dulanjana
;
Jayasuriya, Nisha
;
Rathnayake, Nilmini
; …
- In:
Journal of Asia Business Studies
17
(
2023
)
6
,
pp. 1110-1124
Persistent link: https://www.econbiz.de/10014432793
Saved in:
98
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
99
Translating the impacts of social advertising on Muslim consumers buying behavior : the moderating role of brand image
Ur Rehman, Fazal
;
Zeb, Ali
- In:
Journal of Islamic marketing
14
(
2023
)
9
,
pp. 2207-2234
Persistent link: https://www.econbiz.de/10014362545
Saved in:
100
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
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