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~accessRights:"restricted"
~subject:"Advertising effects"
~subject:"Kommunikation"
~subject:"narrative"
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Advertising effects
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Narrative Methode
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82
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storytelling
70
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Beyond Storytelling : narrative Ansätze und die Arbeit mit Geschichten in Organisationen
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Journal of advertising : official publication of the American Academy of Advertising
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1
Tourism destination advertising : effect of storytelling and sensory stimuli on arousal and memorability
Ma, Jianyu
;
Scott, Noel
;
Wu, Yu
- In:
Tourism review
79
(
2024
)
3
,
pp. 671-687
Persistent link: https://www.econbiz.de/10014512304
Saved in:
2
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
3
Tethering mission to context? : exploring narratives underpinning the competing social and financial imperatives of social enterprise
Lewis, Kate
;
Henry, Colette
;
Roy, Michael J.
- In:
Journal of social entrepreneurship
14
(
2023
)
3
,
pp. 298-318
Persistent link: https://www.econbiz.de/10014415963
Saved in:
4
AI narratives and unequal conditions : analyzing the discourse of liminal expert voices in discursive communicative spaces
Robertson, Alexa
;
Maccarone, Max
- In:
Telecommunications policy : the international journal …
47
(
2023
)
5
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014364462
Saved in:
5
Semantik des Weglassens : Reduktion als Strategie im Storytelling
Schmidt, Christopher M.
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 285-304)
.
2023
Persistent link: https://www.econbiz.de/10014435295
Saved in:
6
Narrative or non-narrative? : the effects of short video content structure on mental simulation and resort brand attitude
Wang, Xin
;
Lai, Ivan K. W.
;
Lu, Yan
;
Liu, Xinyu
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 593-614
Persistent link: https://www.econbiz.de/10014319780
Saved in:
7
Short video marketing and travel intentions : the interplay between visual perspective, visual content, and narration appeal
Gan, Jianhong
;
Shi, Si
;
Filieri, Raffaele
;
Leung, …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014320905
Saved in:
8
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
9
The effects of video storytelling advertising on consumers' online reactions on Facebook : a cross cultural study
Ben Aicha, Abir
;
Bouzaabia, Rym
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 247-268
Persistent link: https://www.econbiz.de/10014292085
Saved in:
10
Impact of COVID-19 on TV advertisements : informational, transformational & narrative analyses of post-COVID-19 TV advertisements
Sharma, Daneshwar
;
Meena, Rahul
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 21-48
Persistent link: https://www.econbiz.de/10014529138
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