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~accessRights:"restricted"
~subject:"B-to-B-Marketing"
~subject:"Market research"
~type_genre:"Aufsatzsammlung"
~type_genre:"Übersichtsarbeit"
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Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
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2006
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2., überarbeitete und erweiterte Auflage
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