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~accessRights:"restricted"
~subject:"Bibliometrie"
~subject:"Brand management"
~subject:"Lebensmittelkonsum"
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International journal of consumer studies
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Special issue: systematic reviews in consumer studies
2023
Persistent link: https://www.econbiz.de/10014427217
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2
Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
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3
The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
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4
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
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5
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
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6
Masstige as a mediator of the relationship between a typical user's image and brand preference
Kolańska-Stronka, Magdalena
;
Krasa, Paweł
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014465447
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7
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
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8
Service failure and service recovery : a hybrid review and research agenda
Sahaf, Taiba Musadiq
;
Fazili, Asif Iqbal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-45
Persistent link: https://www.econbiz.de/10014465453
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9
Consumer behavior research in the 21st century : clusters, themes, and future research agenda
Ma, Zhenzhong
;
Guo, Guangrui
;
Lei, Jing
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465609
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10
Digital consumer engagement in a social network : a literature review applying TCCM framework
Saikia, Winee
;
Bhattacharjee, Abhigyan
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014465615
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