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~accessRights:"restricted"
~subject:"Brand extension"
~type_genre:"Aufsatz im Buch"
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Brand extension
Brand management
375
Markenführung
375
Consumer behaviour
173
Konsumentenverhalten
172
Markenimage
140
Brand image
139
Brand
129
Markenartikel
125
Luxury goods
72
Luxusgüter
72
Sustainable product
55
Öko-Produkt
55
Fashion
54
Social Web
54
Social web
54
Mode
53
Marketing management
50
Marketingmanagement
50
Nachhaltige Entwicklung
40
Sustainable development
40
Internet marketing
38
Online-Marketing
38
Sustainability
38
Beziehungsmarketing
36
Relationship marketing
36
Handelsmarke
31
Nachhaltigkeit
31
Store brand
31
Einzelhandel
28
Marketing
28
Retail trade
28
Brand equity
27
Corporate Social Responsibility
26
Corporate social responsibility
26
Bekleidungsindustrie
22
Clothing industry
22
Branding
21
India
21
Indien
21
Digitalisierung
20
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Aufsatz im Buch
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English
5
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Cedrola, Elena
2
Jin, Byoungho
2
Feng, Silei
1
Ghaddar, Sarah
1
Jiménez-Zarco, Ana Isabel
1
Moreno-Gavara, Carmen
1
Ostillio, Maria Carmela
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Fashion branding and communication : core strategies of European luxury brands
3
Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
1
Global marketing strategies for the promotion of luxury goods
1
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ECONIS (ZBW)
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1
Model of service
brand
equity evaluation based on
brand
extension
Feng, Silei
- In:
Economic and business management 2022 : proceedings of …
,
(pp. 240-245)
.
2023
Persistent link: https://www.econbiz.de/10014516584
Saved in:
2
Salvatore Ferragamo :
brand
heritage as main vector of
brand
extension and internationalization
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
,
(pp. 73-99)
.
2017
Persistent link: https://www.econbiz.de/10012498307
Saved in:
3
Brands as core assets : trends and challenges of branding in fashion business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10012498302
Saved in:
4
Brands as core assets : trends and challenges of branding in fashion business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10014547468
Saved in:
5
Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and
brand
extensions with social media
Moreno-Gavara, Carmen
;
Jiménez-Zarco, Ana Isabel
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 155-192)
.
2016
Persistent link: https://www.econbiz.de/10011484688
Saved in:
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