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~accessRights:"restricted"
~subject:"Brand image"
~subject:"Takeover"
~subject:"Theorie"
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Search: subject_exact:"Bierbrauerei"
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209
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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18
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1
An empirical study of scarcity marketing strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
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2
Is divestiture effective as a merger remedy in the U.S. beer industry?
Wang, Xiangrui
;
Mittelhammer, Ron C.
;
Marsh, Thomas L.
; …
- In:
Review of industrial organization
62
(
2023
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014227164
Saved in:
3
The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
Saved in:
4
Acquisitions, product variety, and distribution in the U.S. craft beer industry
Blundell, Wesley
;
Wilson, Kyle
- In:
Economic inquiry
61
(
2023
)
4
,
pp. 1053-1076
Persistent link: https://www.econbiz.de/10014380821
Saved in:
5
Has Anheuser-Busch let the steam out of craft beer? : the economics of acquiring craft brewers
Elzinga, Kenneth G.
;
McGlothlin, Alexander J.
- In:
Review of industrial organization
60
(
2022
)
2
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012818176
Saved in:
6
Divestiture and its market reaction in a consolidating industry : the global brewing industry
Erl, Ludwig
;
Kiesel, Florian
- In:
Journal of wine economics
16
(
2021
)
3
,
pp. 239-259
Persistent link: https://www.econbiz.de/10012705494
Saved in:
7
Millennials and the take-off of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Joo, Joonhwi
-
2021
Persistent link: https://www.econbiz.de/10012419468
Saved in:
8
Strategic symbiotic arrangements : how can contract breweries help change a local market into part of an integrated broader market?
Chaves, Renato L. P.
;
Rego, Marcos Lopez
- In:
International journal of entrepreneurship and small …
43
(
2021
)
2
,
pp. 232-251
Persistent link: https://www.econbiz.de/10012598523
Saved in:
9
Merging one's way to the top : AB Inbev versus Heineken
Doan, Minh-Phuong
;
Sercu, Piet
- In:
Journal of wine economics
16
(
2021
)
1
,
pp. 32-55
Persistent link: https://www.econbiz.de/10012505758
Saved in:
10
Seasonal price effects of mergers
Guler, Ali Umut
- In:
Economics letters
209
(
2021
),
pp. 1-5
Persistent link: https://www.econbiz.de/10013207589
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