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~accessRights:"restricted"
~subject:"Brand image"
~subject:"United States"
~type_genre:"Article in journal"
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Brand image
United States
Packaging
168
Verpackung
143
Consumer behaviour
113
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113
Product design
35
Produktgestaltung
35
packaging
35
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28
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Abdelmoula, Mohamed
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Journal of retailing
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Marketing letters : a journal of research in marketing
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Psychology & marketing
2
The journal of product & brand management
2
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
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International journal of productivity and quality management : IJPQM
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1
Brand imitation strategy, package design and consumer response : what does it take to make a difference?
Qiao, Fei
;
Griffin, William Glenn
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10013164300
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2
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
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3
Understanding of consumers' perception toward select FMCG products
Siriguppi, Dwarakanath
- In:
International journal of public sector performance …
9
(
2022
)
3
,
pp. 248-257
Persistent link: https://www.econbiz.de/10013257287
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4
The influences of portion size, context and package characteristics on snack food consumption : evidence from a U.S. rolling cross-sectional survey
Girju, Marina
;
Ratchford, Mark
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 295-321
Persistent link: https://www.econbiz.de/10012243264
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5
Short brand stories on packaging : an examination of consumer responses
Solja, Eeva
;
Liljander, Veronica
;
Söderlund, Magnus
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 294-306
Persistent link: https://www.econbiz.de/10011970152
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6
All that glitters is not gold : when glossy packaging hurts brand trust
Han, Yegyu
;
Pandelaere, Mario
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
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7
Optimisation algorithms for improvement of a multihead weighing process
Pulido-Rojano, Alexander
;
García-Díaz, J. Carlos
- In:
International journal of productivity and quality …
29
(
2020
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10012178493
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8
Gamified package : consumer insights into multidimensional brand engagement
Syrjälä, Henna
;
Kauppinen-Räisänen, Hannele
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 423-434
Persistent link: https://www.econbiz.de/10012417006
Saved in:
9
One color fits all : product category color norms and (a)typical package colors
Garaus, Marion
;
Halkias, Georgios
- In:
Review of managerial science : RMS
14
(
2020
)
5
,
pp. 1077-1099
Persistent link: https://www.econbiz.de/10012303738
Saved in:
10
Brand building on the doorstep : the importance of the first (physical) impression
Moreau, C. Page
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 155-167
Persistent link: https://www.econbiz.de/10012295816
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