//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Package"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Packaging
170
Verpackung
170
Consumer behaviour
96
Konsumentenverhalten
96
Product design
42
Produktgestaltung
42
Food
23
Lebensmittel
22
Schweden
19
Sweden
19
Brand management
15
Lieferkette
15
Markenführung
15
Supply chain
15
Sustainable product
13
Öko-Produkt
13
Markenimage
12
Perception
12
Wahrnehmung
12
packaging
12
Ernährungsindustrie
10
Food industry
10
USA
10
United States
10
Food consumption
9
Kreislaufwirtschaft
9
Lebensmittelkonsum
9
Recycling
9
Willingness to pay
9
Zahlungsbereitschaftsanalyse
9
Australia
7
Australien
7
EU countries
7
EU-Staaten
7
Eating habit
7
Environmental consciousness
7
Environmental management
7
Ernährungsverhalten
7
Experiment
7
more ...
less ...
Online availability
All
Undetermined
Free
2
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Language
All
English
12
Author
All
Al-Mamun, Abdullah
1
Arboleda, A. M.
1
Arroyo, Ch.
1
Azwan Abdullah
1
Celhay, Franck
1
Che Nawi, Noorshella
1
Corsi, Armando
1
Deng, Xiaoyan
1
Favier, Manon
1
Garaus, Marion
1
Griffin, William Glenn
1
Halkias, Georgios
1
Han, Yegyu
1
Hwang, Jiyoung
1
Ishii, Hiroaki
1
Joelsson, Tapani N.
1
Kauppinen-Räisänen, Hannele
1
Khan, Huda
1
Kim, Soojin
1
Könnölä, Kaisa
1
Lee, Richard
1
Liljander, Veronica
1
Lockshin, Larry
1
Luomala, Harri T.
1
Mäkilä, Tuomas
1
Noorul Azwin Md Nasir
1
Pandelaere, Mario
1
Pantin Sohier, Gaëlle
1
Park, Jaewoo
1
Qiao, Fei
1
Scammon, Debra L.
1
Seo, Joon Yong
1
Solja, Eeva
1
Syrjälä, Henna
1
Söderlund, Magnus
1
Togawa, Taku
1
Wan Nurulasiah Wan Mustapha
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
Journal of business research : JBR
1
Journal of international business and economics : JIBE
1
Journal of retailing
1
Journal of retailing and consumer services
1
Review of managerial science : RMS
1
The journal of consumer marketing
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand imitation strategy, package design and consumer response : what does it take to make a difference?
Qiao, Fei
;
Griffin, William Glenn
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10013164300
Saved in:
2
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
Saved in:
3
All that glitters is not gold : when glossy packaging hurts brand trust
Han, Yegyu
;
Pandelaere, Mario
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
Saved in:
4
Gamified package : consumer insights into multidimensional brand engagement
Syrjälä, Henna
;
Kauppinen-Räisänen, Hannele
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 423-434
Persistent link: https://www.econbiz.de/10012417006
Saved in:
5
One color fits all : product category color norms and (a)typical package colors
Garaus, Marion
;
Halkias, Georgios
- In:
Review of managerial science : RMS
14
(
2020
)
5
,
pp. 1077-1099
Persistent link: https://www.econbiz.de/10012303738
Saved in:
6
Is less more or a bore? : package design simplicity and brand perception : an application to Champagne
Favier, Manon
;
Celhay, Franck
;
Pantin Sohier, Gaëlle
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
Saved in:
7
A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Togawa, Taku
;
Park, Jaewoo
;
Ishii, Hiroaki
;
Deng, Xiaoyan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
Saved in:
8
Brand image and consumer satisfaction towards Islamic travel packages : a study on tourism entrepreneurship in Malaysia
Che Nawi, Noorshella
;
Al-Mamun, Abdullah
;
Noorul Azwin …
- In:
Asia Pacific journal of innovation and entrepreneurship …
13
(
2019
)
2
,
pp. 188-202
Persistent link: https://www.econbiz.de/10012153299
Saved in:
9
The sound of package opening influence on product evaluation
Arboleda, A. M.
;
Arroyo, Ch.
- In:
Journal of international business and economics : JIBE
18
(
2018
)
1
,
pp. 31-36
Persistent link: https://www.econbiz.de/10011865115
Saved in:
10
Short brand stories on packaging : an examination of consumer responses
Solja, Eeva
;
Liljander, Veronica
;
Söderlund, Magnus
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 294-306
Persistent link: https://www.econbiz.de/10011970152
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->