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~accessRights:"restricted"
~subject:"Brand loyalty"
~subject:"Relationship marketing"
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Brand loyalty
Relationship marketing
Markentreue
400
Consumer behaviour
337
Konsumentenverhalten
337
Brand management
326
Markenführung
326
Beziehungsmarketing
311
Markenimage
255
Brand image
254
Brand
243
Markenartikel
243
brand loyalty
105
Social Web
92
Social web
92
Customer satisfaction
88
Kundenzufriedenheit
88
Internet marketing
73
Online-Marketing
73
Confidence
50
Vertrauen
50
Emotion
42
Kundenbindung
35
Customer retention
31
Customer integration
26
Kundenintegration
26
Personality psychology
26
Persönlichkeitspsychologie
26
Viral marketing
24
Virales Marketing
24
Brand trust
21
Hotel industry
21
Hotellerie
21
brand trust
19
Einzelhandel
18
Retail trade
17
Advertising effects
16
Marketing management
16
Structural equation model
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Strukturgleichungsmodell
16
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8
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Han, Heesup
8
Dawes, John
6
Kim, Jinkyung Jenny
5
Fatma, Mobin
4
Khan, Imran
4
Leckie, Civilai
4
Rahman, Zillur
4
Fernandes, Teresa
3
Guzman, Francisco
3
Huang, Chao-Chin
3
Hwang, Jinsoo
3
Islam, Jamid Ul
3
Loureiro, Sandra Maria Correia
3
Nandy, Subarna
3
Ozuem, Wilson
3
Rather, Raouf Ahmad
3
Rita, Paulo
3
So, Kevin Kam Fung
3
Sondhi, Neena
3
Tran, Trang
3
Abratt, Russell
2
Ahn, Jiseon
2
Aljuhmani, Hasan Yousef
2
Alnawas, Ibrahim
2
Ammari, Nedra Bahri
2
Arli, Denni
2
Athanasopoulou, Pinelopi
2
Augusto, Mário Gomes
2
Back, Ki-Joon
2
Bang, Nguyen
2
Bartikowski, Boris
2
Bayram, Pelin
2
Burmann, Christoph
2
Byun, Kyung-Ah
2
Chen, Jiawen
2
Choe, Ja Young
2
Coelho, Pedro Simões
2
Confente, Ilenia
2
Ekinci, Yuksel
2
Elrehail, Hamzah
2
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Springer Fachmedien Wiesbaden
4
IGI Global
1
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Journal of retailing and consumer services
26
The journal of product & brand management
18
The journal of brand management : an international journal
15
Journal of business research : JBR
13
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
9
SpringerLink / Bücher
8
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of strategic marketing
6
Global business review
5
International journal of contemporary hospitality management
5
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing analytics : JMA
5
Research
5
Australasian marketing journal
4
Exploring the rise of fandom in contemporary consumer culture
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
Marketing intelligence & planning
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Innovatives Markenmanagement
3
International journal of consumer studies
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Journal of marketing theory and practice
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing letters : a journal of research in marketing
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
Tourism management : research, policies, practice
3
AI impacts in digital consumer behavior
2
African journal of economic and management studies : AJEMS
2
Brand the Future : systematische Markenentwicklung im B2B
2
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ECONIS (ZBW)
391
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1
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
2
Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust
Mostafa Rasoolimanesh, S.
;
Poh Ling Tan
;
Mehran Nejati
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 156-177
Persistent link: https://www.econbiz.de/10014566954
Saved in:
3
Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Nkwei, Emile Saker
;
Roberts-Lombard, Mornay
;
Maduku, …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10014574604
Saved in:
4
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
5
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
6
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
7
Will online shopping lead to more brand loyalty than offline shopping? : the role of uncertainty avoidance
Guo, Bingxuan
;
Wang, Dian
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10014584170
Saved in:
8
Social justice or social stigma? : hotel customers' perception on branded hotel used as quarantine facility
Hsu, Fu Chieh
;
Agyeiwaah, Elizabeth
;
Liu, Jing
;
Scott, Noel
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
5
,
pp. 851-867
Persistent link: https://www.econbiz.de/10014633777
Saved in:
9
Is a robot barista better than a human barista? : a moderating role of type of service providers
Hwang, Jinsoo
;
Kim, Jinkyung Jenny
;
Choe, Ja Young
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
6
,
pp. 1035-1050
Persistent link: https://www.econbiz.de/10014633831
Saved in:
10
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
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