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~subject:"Brand management"
~subject:"China"
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Brand management
China
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International journal of hospitality management
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29
Journal of hospitality marketing & management
20
Tourism management : research, policies, practice
19
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13
Journal of business research : JBR
9
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Tourism economics : the business and finance of tourism and recreation
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Journal of hospitality and tourism insights
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Aspekte des sozialen Wandels in China : Familie, Bildung, Arbeit, Identität
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Building consumer-brand relationship in luxury brand management
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Cornell hospitality quarterly : CQ
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 2
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International journal of business and globalisation : IJBG
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International journal of business excellence : IJBEX
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1
Improved or decreased? : customer experience with self-service technology versus human service in hotels in China
Liu, Chun
;
Hung, Kam
- In:
Journal of hospitality marketing & management
31
(
2022
)
2
,
pp. 176-204
Persistent link: https://www.econbiz.de/10012821092
Saved in:
2
Hotel service convergence innovation
Li, Meiyun
;
Hsiao, Aaron
;
Ma, Emily Jintao
;
Li, Shang-Jen
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
3
,
pp. 398-414
Persistent link: https://www.econbiz.de/10013326472
Saved in:
3
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
4
How family motivation affects Chinese hotel employees' extra-role behaviors : a serial mediation model from an instrumental perspective
Meng, Liang
;
Li, Dandan
;
Ma, Emily Jintao
;
Du, Juan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457800
Saved in:
5
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
6
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
7
Revealing mission statements in a hotel brand sector using social network analytic approach
Breznik, Kristijan
;
Zupan Korže, Saša
;
Ragozini, Giancarlo
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 524-542
Persistent link: https://www.econbiz.de/10014483537
Saved in:
8
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
9
Who's asking? : social platform and research sponsors' identity biases in guests' hospitality experience-reviews : a case study of Spanish hotels
Woodside, Arch G.
;
Bernal, Pedro Mir
;
Garraza, Teresa Sabada
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10014511803
Saved in:
10
Empowering green minds : the role of job embeddedness, environmental commitment and job autonomy in promoting pro-environmental behavior
Rafiq, Muhammad
;
Xiuqing, Duan
- In:
Journal of hospitality and tourism insights
7
(
2024
)
2
,
pp. 932-948
Persistent link: https://www.econbiz.de/10014526829
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