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~accessRights:"restricted"
~subject:"Business-to-business marketing"
~subject:"Procurement"
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Business-to-business marketing
Procurement
B-to-B-Marketing
1,219
Lieferantenmanagement
773
Supplier relationship management
773
Relationship marketing
385
Beziehungsmarketing
381
Marketingmanagement
171
Verkauf
171
Marketing management
169
Selling
168
Electronic Commerce
162
Business-to-Business-Marketing
158
E-commerce
155
Salespeople
153
Verkaufspersonal
153
B2B
129
Consumer behaviour
127
Konsumentenverhalten
127
Social Web
123
Social web
123
Brand management
112
Markenführung
112
Online-Marketing
100
Betriebliche Wertschöpfung
98
Value creation
98
Internet marketing
92
Innovation
78
Business network
77
Unternehmensnetzwerk
77
Customer integration
69
Customer satisfaction
69
Kundenintegration
69
Kundenzufriedenheit
69
Customer value
62
Kundenwert
62
Marketing
61
Digitalisierung
59
Brand image
58
Markenimage
58
Confidence
57
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297
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1,026
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194
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978
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48
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English
1,065
German
155
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1
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Svensson, Göran
14
Kleinaltenkamp, Michael
13
Di Benedetto, C. Anthony
11
Rangarajan, Deva
11
Lindgreen, Adam
10
Agnihotri, Raj
9
Geiger, Ingmar
9
Johnston, Wesley J.
9
Casidy, Riza
8
Høgevold, Nils M.
8
Keränen, Joona
8
Lippold, Dirk
8
Mora Cortez, Roberto
8
Sharma, Arun
8
Terho, Harri
8
Ulaga, Wolfgang
8
Kowalkowski, Christian
7
Mohan, Mayoor
7
Sharma, Piyush
7
Chatterjee, Sheshadri
6
Corsaro, Daniela
6
Ehret, Michael
6
Hinterhuber, Andreas
6
Itani, Omar S.
6
Lilien, Gary L.
6
Naudé, Peter
6
Nyadzayo, Munyaradzi W.
6
Otero-Neira, Carmen
6
Sridhar, Shrihari
6
Bag, Surajit
5
Barry, James M.
5
Bush, Alan J.
5
Chaudhuri, Ranjan
5
Eggert, Andreas
5
Gey, Thomas
5
Good, Megan C.
5
Gupta, Shivam
5
Johnson, Jeff S.
5
Kim, Kyung Hoon
5
La Rocca, Antonella
5
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Springer Fachmedien Wiesbaden
36
Springer Gabler <Firma>
7
De Gruyter Oldenbourg
2
Technische Universität Braunschweig
2
Dr. Rainer Hampp <Firma>
1
Edward Elgar Publishing
1
European Association for Industrial Marketing Research
1
FOM-Hochschule für Oekonomie & Management
1
Haufe-Lexware GmbH & Co. KG
1
Institute for the Study of Business Markets
1
Otto-Friedrich-Universität Bamberg
1
Springer-Verlag GmbH
1
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Industrial marketing management : the international journal for industrial and high-tech firms
355
The journal of business & industrial marketing
116
Journal of business research : JBR
89
SpringerLink / Bücher
67
Journal of business-to-business marketing
62
Springer eBook Collection
28
Research
15
Journal of the Academy of Marketing Science
14
Springer eBook Collection / Business and Economics
14
essentials
12
Journal of marketing
11
Journal of personal selling & sales management : JPSSM
11
Brand the Future : systematische Markenentwicklung im B2B
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Psychology & marketing
8
Journal of customer behaviour
7
Journal of marketing research
7
Journal of strategic marketing
7
Marketing intelligence & planning
7
Business-to-Business-Marketing
6
Essentials
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Springer eBooks / Business and Economics
6
The journal of personal selling & sales management : JPSSM
6
Business horizons
5
European journal of marketing
5
International journal of business environment : IJBE
5
Journal of marketing theory and practice
5
Journal of marketing theory and practice : JMTP
5
Journal of service research
5
Springer eBook Collection / Business and Management
5
Asia Pacific journal of marketing and logistics
4
Beiträge zur empirischen Marketing- und Vertriebsforschung
4
Innovatives Markenmanagement
4
International journal of procurement management
4
Marketing theory
4
Advances in business marketing and purchasing
3
Asia Pacific business review
3
Corporate reputation review : an international journal
3
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ECONIS (ZBW)
1,221
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1
Relationship marketing and the B2B sales force, effects of Big Five personality traits
Canales-Ronda, Pedro
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10014567150
Saved in:
2
Business transformation from B2C to B2C & B2B : a fintech company case study
Cui, Miao
;
Qian, Jinfang
- In:
Technology analysis & strategic management
36
(
2024
)
7
,
pp. 1461-1475
Persistent link: https://www.econbiz.de/10014574059
Saved in:
3
The present and future of the B2B sales profession
El Hajjar, Samer
;
Yacoub, Laurent
;
Ouaida, Fadila
- In:
Journal of personal selling & sales management : JPSSM
44
(
2024
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10014575072
Saved in:
4
Rapport building in B2B sales interactions : the process and explananda
Jokiniemi, Sini
;
Halinen, Aino
;
Pullins, Ellen Bolmans
; …
- In:
Journal of personal selling & sales management : JPSSM
44
(
2024
)
2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10014575087
Saved in:
5
Salespeople's sales performance skills in B2B of services firms : a cross-industrial study
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
European business review
36
(
2024
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10014513321
Saved in:
6
Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
Saved in:
7
Horizontal referrals in B2B markets
Hada, Mahima
;
De Bruyn, Arnaud
;
Lilien, Gary L.
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 143-164
Persistent link: https://www.econbiz.de/10014584175
Saved in:
8
B2B strategies for surviving global crises : a resource dependence perspective on the COVID−19 pandemic
Xiao, Zhenxin
;
Yang, Bin
;
Dong, Songting
;
Dong, Maggie …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014547390
Saved in:
9
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
10
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
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