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~subject:"Consumer behaviour"
~subject:"Markenimage"
~subject:"Theorie"
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conceptual model
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Akarte, Milind
1
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Qualitative market research : an international journal
2
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1
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1
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1
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1
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
2
Art infusion phenomenon : a systematic literature review
Gupta, Mansi
;
Joshi, Rakesh Mohan
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 235-256
Persistent link: https://www.econbiz.de/10013552953
Saved in:
3
Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
Saved in:
4
Intelligent logistics transformation problems in efficient commodity distribution
Liu, Weihua
;
Zhang, Jiahui
;
Shi, Yangyan
;
Lee, Paul T.-W.
; …
- In:
Transportation research / E : an international journal
163
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013276012
Saved in:
5
A conceptual framework on implementing additive manufacturing technology towards firm competitiveness
Sonar, Harshad Chandrakant
;
Khanzode, Vivek
;
Akarte, Milind
- In:
International journal of global business and …
15
(
2020
)
2
,
pp. 121-135
Persistent link: https://www.econbiz.de/10012418085
Saved in:
6
Communicating a company's higher purpose to conscious consumers through online behavioural advertising
Mishra, Oly
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10012299473
Saved in:
7
Cross-cultural validation of the nostalgia scale for sport tourism (NSST) : a multilevel approach
Cho, Heetae
;
Joo, Dongoh
;
Woosnam, Kyle Maurice
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
4
,
pp. 624-643
Persistent link: https://www.econbiz.de/10012212585
Saved in:
8
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
9
Conceptual
model
for pair design and pair testing based on the characteristics of pair programming
Missler, Timo Alexander
;
Schön, Eva-Maria
;
Escalona, …
- In:
International journal of agile systems and management : …
12
(
2019
)
3
,
pp. 261-277
Persistent link: https://www.econbiz.de/10012144823
Saved in:
10
Replicating agent-based models : revisiting March’s exploration-exploitation study
Chanda, Sasanka Sekhar
;
Miller, Kent D.
- In:
Strategic Organization
17
(
2019
)
4
,
pp. 425-449
Persistent link: https://www.econbiz.de/10012164727
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