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~subject:"Consumer behaviour"
~type_genre:"Advisory report"
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Mobile ethnography : a customer experience research method for innovation
Bosio, Birgit
;
Rainer, Katharina
;
Stickdorn, Marc
- In:
Handbook of research methods for marketing management
,
(pp. 242-259)
.
2021
Persistent link: https://www.econbiz.de/10013171807
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