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~subject:"Consumer behaviour"
~type_genre:"Book section"
~type_genre:"Mehrbändiges Werk"
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Consumer behaviour
Performance measurement
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Performance-Messung
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Data envelopment analysis
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Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
2
Marketing accountability for marketing and non-marketing outcomes
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Analytics, innovation, and excellence-driven enterprise sustainability
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Co-creation and well-being in tourism
1
Corporate Governance, Sustainability, and Information Systems in the Aviation Sector, Volume I
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Customer engagement marketing
1
Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
1
Economics through sports
1
Emotional, sensory, and social dimensions of consumer buying behavior
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on customer engagement
1
Innovation, technology, and market ecosystems : managing industrial growth in emerging markets
1
Managing Sustainability : Perspectives From Retailing and Services
1
Managing innovation in a global and digital world : meeting societal challenges and enhancing competitiveness
1
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
1
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
1
Perspectives on financial and corporate strategies
1
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
1
Robustness in econometrics
1
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
1
The Routledge handbook of service research insights and ideas
1
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1
Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
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2
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
3
Better understand post-use behaviours through perceived value : exploratory study
Lebossé, Camille
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 100-110)
.
2024
Persistent link: https://www.econbiz.de/10014501109
Saved in:
4
Value for the ethical consumer
Hiller, Alex
;
Woodall, Tony
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 11-32)
.
2023
Persistent link: https://www.econbiz.de/10014330745
Saved in:
5
Impact of racial diversity in advertising on the perception of mass-customized products by consumers
Aichner, Thomas
;
Brutto, Amanda
;
Nippa, Michael
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 239-272)
.
2023
Persistent link: https://www.econbiz.de/10014322032
Saved in:
6
Unravelling the MED-MOD effects on the relationship of knowledge- attitude- intention along with willingness to pay in the context of green marketing
Shaw, Swati
- In:
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
,
(pp. 146-158)
.
2023
Persistent link: https://www.econbiz.de/10014520754
Saved in:
7
The impact of online pork product attribute combinations on consumer preferences
Zhao, Hanyang
- In:
Economic and business management 2022 : proceedings of …
,
(pp. 94-97)
.
2023
Persistent link: https://www.econbiz.de/10014516177
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8
Managing customer performance in services
Secchi, Enrico
;
Damali, Uzay
;
McCutcheon, David
;
Tax, …
- In:
The Routledge handbook of service research insights and …
,
(pp. 302-321)
.
2020
Persistent link: https://www.econbiz.de/10012238670
Saved in:
9
Online shopping and sustainability : willingness to pay a contribution to offset environmental pollution
Zerbini, Cristina
;
Vergura, Donata Tania
- In:
Managing Sustainability : Perspectives From Retailing …
,
(pp. 93-110)
.
2022
Persistent link: https://www.econbiz.de/10013417644
Saved in:
10
Purchase intention toward green airlines and willingness to pay more : extending the theory of planned behavior
Akan, Şahap
;
Özdemir, Emircan
;
Bakır, Mahmut
- In:
Corporate Governance, Sustainability, and Information …
,
(pp. 123-143)
.
2022
Persistent link: https://www.econbiz.de/10013440355
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