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~subject:"Corporate Social Responsibility"
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Corporate Social Responsibility
Social marketing
432
Social Marketing
371
Consumer behaviour
113
Konsumentenverhalten
113
social marketing
87
Advertising effects
41
Corporate social responsibility
41
Werbewirkung
41
Behavioral economics
40
Verhaltensökonomik
39
Social Web
33
Social web
33
Gesundheitsvorsorge
32
USA
32
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32
Nachhaltige Entwicklung
31
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31
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31
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28
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27
Marketingmanagement
27
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25
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24
Werbung
24
Social change
20
Sozialer Wandel
20
Soziomarketing
20
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19
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18
Jugendliche
18
Market segmentation
18
Marktsegmentierung
18
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18
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17
Australien
17
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16
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16
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Galan-Ladero, M. Mercedes
5
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2
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2
Vazquez Burguete, Jose Luis
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Gul, Misra Cagla
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1
Hamby, Anne
1
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1
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1
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International review on public and non-profit marketing
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
CSR 2.0 and the new era of corporate citizenship
2
Corporate governance : international journal of business in society
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
Advances in business strategy and competitive advantage (ABSCA) book series
1
Asia-Pacific journal of business administration
1
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
CSR und interne Kommunikation : Forschungsansätze und Praxisbeiträge
1
International journal of hospitality management
1
International journal of management & enterprise development : IJMED
1
International journal of nonprofit & voluntary sector marketing
1
Inventi impact: international trade
1
Journal of Islamic marketing : JIMA
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of nonprofit & public sector marketing
1
Management for Professionals
1
Management for professionals
1
Management research review
1
Springer Business Cases
1
Springer eBook Collection
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
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1
Effectiveness of corporate
social
marketing
on prosocial behavior and hotel loyalty in a time of pandemic
Boo, Soyoung
;
Kim, Miyoung
;
Kim, Tony Jooho
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457825
Saved in:
2
Influencing behavior change through corporate
social
marketing
: evidence from Ghana
Tweneboah-Koduah, Ernest Yaw
;
Coffie, Isaac Serwornu
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 208-233
Persistent link: https://www.econbiz.de/10014514765
Saved in:
3
Socially responsible (macro-
social
)
marketing
Kennedy, Ann-Marie
;
Smith, Johnpaul
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 572-582
Persistent link: https://www.econbiz.de/10013475204
Saved in:
4
Social
marketing
's relevance in helping the United Nations attain its SDGs
Wymer, Walter
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 529-541
Persistent link: https://www.econbiz.de/10014383333
Saved in:
5
A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya
;
Kazi, Roshan
;
Dass, Rahul
;
Mishra, Mahima
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
Saved in:
6
Corporate
social
marketing
, drunken tourism and sustainability : the case of Meliá Hotels International in Magaluf, Spain
Cruz Morato, Marco Antonio
;
Rodriguez-Sanchez, Carla
; …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 33-48)
.
2023
Persistent link: https://www.econbiz.de/10014320622
Saved in:
7
Social innovation for sustainability and social inclusion
Kumar, Dinesh
;
Gupta, Punam
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 169-177
Persistent link: https://www.econbiz.de/10014246923
Saved in:
8
The convergence of sustainability and marketing : transforming marketing to respond to a new world
Bolton, Ruth N.
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
2
,
pp. 107-112
Persistent link: https://www.econbiz.de/10013256363
Saved in:
9
The structure of sustainability marketing research : a bibliometric review and directions for future research
Bhattacharyya, Jishnu
- In:
Asia-Pacific journal of business administration
15
(
2023
)
2
,
pp. 245-286
Persistent link: https://www.econbiz.de/10014313719
Saved in:
10
Theoretical background : responsible consumption and sustainability : corporate social responsibility,
social
marketing
, and behavioral economic approaches
Bianchi, Enrique
;
Vazquez Burguete, Jose Luis
; …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 1-29)
.
2023
Persistent link: https://www.econbiz.de/10014320584
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