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~accessRights:"restricted"
~subject:"Deutschland"
~subject:"Messebeteiligung"
~subject:"Tourism"
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Messebeteiligung
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Trade fair
73
Messe
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14
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14
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13
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10
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trade fairs
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
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1
Exploring global trade show website content accessibility and policies worldwide for social inclusion of persons with disabilities
Jung, Shinyong
;
Park, Kwangsoo
;
Lee, Yoon Joo
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 128-141
Persistent link: https://www.econbiz.de/10014513619
Saved in:
2
Who benefits more from trade shows : independent, franchised or chain-owned/managed hotels?
Anguera-Torrell, Oriol
;
Nicolau, Juan Luis
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014304487
Saved in:
3
Perspectives of organizers and exhibitors on the performance assessment of exhibitors at an International Travel Fair
Fang, Chin-yi
;
Ding, Yu-Chun
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012241733
Saved in:
4
Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe
;
Sego, Trina
;
Drapeau, Nancy
;
Sarin, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
Saved in:
5
The development of a curriculum for the introduction to trade show buying
Lovett, Marvin G.
;
Chi, Yeong Nain
;
Little, Donna L.
- In:
Journal of customer behaviour
19
(
2020
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10012299012
Saved in:
6
Wissenschaft auf Messen präsentieren : das Messe-Einmaleins für Hochschulen und wissenschaftliche Einrichtungen
Knoll, Thorsten
-
2019
Persistent link: https://www.econbiz.de/10012037529
Saved in:
7
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
8
Wissenschaft auf Messen präsentieren : das Messe-Einmaleins für Hochschulen und wissenschaftliche Einrichtungen
Knoll, Thorsten
-
2019
Dieses essential ist ein praxisorientierter Leitfaden für die Planung und Umsetzung von Messebeteiligungen wissenschaftlicher Einrichtungen und Hochschulen. Beantwortet werden die zentralen Fragen im Rahmen von Messebeteiligungen: Welche Messe ist die richtige? Wie definieren wir die...
Persistent link: https://www.econbiz.de/10012402417
Saved in:
9
An exhibitors perspective : factors affecting selection of industrial trade shows in India and the importance of spot sales
Nayak, Jogendra Kumar
- In:
Journal of business-to-business marketing
26
(
2019
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10012196276
Saved in:
10
Car tourism
Cudny, Waldemar
-
2018
Persistent link: https://www.econbiz.de/10012175672
Saved in:
1
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