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~accessRights:"restricted"
~subject:"Electronic Commerce"
~subject:"Internet"
~subject:"Relationship marketing"
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Electronic Commerce
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Relationship marketing
Generation Y
128
Consumer behaviour
57
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20
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20
Human Resource Management
15
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generation Y
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Journal of retailing and consumer services
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International journal of contemporary hospitality management
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International journal of electronic business : IJEB
2
African journal of business and economic research : AJBER
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Global business and finance review
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International journal of e-business research : an official publication of the Information Resources Management Association
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1
Undergraduates' e-shopping inhibitors in a developing market context : stimulus-organism-response approach
Ukenna, Stephen
;
Idoko, Edwin Chukwuemeka
;
Matthew, …
- In:
International journal of electronic business : IJEB
18
(
2023
)
3
,
pp. 346-371
Persistent link: https://www.econbiz.de/10014309306
Saved in:
2
Impact of perceived website cues on purchase experience and e-purchase intention of online apparel buyers
Dua, Pallavi
;
Uddin, S. M. Fatah
- In:
International journal of electronic business : IJEB
17
(
2022
)
2
,
pp. 204-222
Persistent link: https://www.econbiz.de/10013253650
Saved in:
3
Why do Generation Y consumers adopt online luxury technologies : a values approach
Erdogmus, Irem Eren
;
Eskiyenentürk, Gülsu
;
Arslan, …
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 341-353
Persistent link: https://www.econbiz.de/10012668464
Saved in:
4
Customer engagement and advertising effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
5
How work engagement influences relationship quality : the roles of work motivation and perceived service guarantee strength
Chang, Kuo-Chien
;
Hsu, Ya-Ti
;
Cheng, Yi-Sung
;
Kuo, Nien-Te
- In:
Total quality management & business excellence
32
(
2021
)
12
,
pp. 1316-1340
Persistent link: https://www.econbiz.de/10012607249
Saved in:
6
The online shopping behaviour of technologically enabled consumers : a South African generation Y study
Pentz, Christian D.
;
Du Preez, Ronel
;
Swiegers, Liezel
- In:
African journal of business and economic research : AJBER
15
(
2020
)
3
,
pp. 227-253
Persistent link: https://www.econbiz.de/10012666420
Saved in:
7
Investigating the antecedents and role of usage fatigue on online commerce usage decrease
Agozie, Divine Quase
;
Nat, Muesser
;
Edu, Sampson Abeeku
- In:
International journal of e-business research : an …
16
(
2020
)
4
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012421880
Saved in:
8
Antecedents and consequences of perceived coolness for Generation Y in the context of creative tourism : a case study of the Pier 2 Art Center in Taiwan
Chen, Ching-fu
;
Chou, Shih-Huan
- In:
Tourism management : research, policies, practice
72
(
2019
),
pp. 121-129
Persistent link: https://www.econbiz.de/10011995782
Saved in:
9
Generation Y and online fashion shopping : orientations and profiles
Ladhari, Riadh
;
Gonthier, Jessica
;
Lajante, Mathieu
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 113-121
Persistent link: https://www.econbiz.de/10012001288
Saved in:
10
Brand engagement and search for brands on social media : comparing Generations X and Y in Portugal
Bento, Marisa
;
Martinez, Luisa M.
;
Martinez, Luis F.
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011883208
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