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~subject:"Emotion"
~subject:"Empirische Methode"
~subject:"Online-Marketing"
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ECONIS (ZBW)
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1
The effect of online company responses on app review quality
Su, Qiuli
;
Namin, Aidin
;
Ketron, Seth
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10014471248
Saved in:
2
What is behind housing sentiment?
Biktimirov, Ernest N.
;
Sokolyk, Tatyana
;
Ayanso, Anteneh
- In:
Finance research letters
60
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014490440
Saved in:
3
How can we improve tourism service experiences : insights from multi-stakeholders' interaction
Kar, Arpan Kumar
;
Choudhary, Shweta Kumari
;
Ilavarasan, …
- In:
Decision : official journal of Indian Institute of …
50
(
2023
)
1
,
pp. 73-89
Persistent link: https://www.econbiz.de/10014330236
Saved in:
4
Sentimental analysis of Facebook reviews : does hospitality matter in senior living?
Zhong, YunYing
;
Zhang, Tingting
;
Ronzoni, Giulio
- In:
International journal of hospitality management
112
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014334428
Saved in:
5
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
6
How does topic consistency affect online review helpfulness? : the role of review emotional intensity
Zhou, Chuanmei
;
Yang, Shuiqing
;
Chen, Yuangao
;
Zhou, Shasha
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2943-2978
Persistent link: https://www.econbiz.de/10014420173
Saved in:
7
Are you what you tweet? : the impact of sentiment on digital news consumption and social media sharing
Oh, Hyelim
;
Goh, Khim Yong
;
Phan, Tuan Q.
- In:
Information systems research : ISR
34
(
2023
)
1
,
pp. 111-136
Persistent link: https://www.econbiz.de/10014323389
Saved in:
8
How online reviews with different influencing factors affect the diffusion of new products
Sun, Bing
;
Kang, Min
;
Zhao, Shunyao
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1377-1396
Persistent link: https://www.econbiz.de/10014325988
Saved in:
9
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
10
Systematic differences in online reviews of hotel services between business and leisure travelers
Kim, Jong Min
;
Ma, Haoxiang
;
Park, Sungjun
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10014246966
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