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~accessRights:"restricted"
~subject:"Fernsehen"
~subject:"Filmwirtschaft"
~subject:"Product Placement"
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Search: subject_exact:"TV-Programm"
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Fernsehen
Filmwirtschaft
Product Placement
Fernsehprogramm
127
Television programme
127
Television
35
Advertising effects
20
Fernsehwerbung
20
Television advertising
20
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Romaniuk, Jenni
3
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2
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2
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1
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1
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1
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1
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1
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1
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Goos, Peter
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Hartmann, Wesley R.
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1
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3
The American journal of economics and sociology
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European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
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International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of sport finance
2
JMM : the international journal on media management
2
Journal of marketing communications
2
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2
Journal of promotion management : innovations in planning and applied research
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Journal of travel and tourism marketing
2
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Advances in media, entertainment, and the arts (AMEA) book series
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1
Economics letters
1
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European Sport management quarterly : ESMQ
1
European journal of international management : EJIM
1
European journal of operational research : EJOR
1
Information economics and policy : IEP
1
Innovativer Einsatz digitaler Medien im Marketing : Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele
1
Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
1
International journal of advertising : the review of marketing communications
1
International journal of networking and virtual organisations : IJNVO
1
Journal of behavioral and experimental economics
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
New global studies
1
Review of industrial organization : RIO
1
SpringerLink / Bücher
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
Tourism management : research, policies, practice
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1
Optimisation of UCB algorithm based on cultural content orientation of film and television in the digital era
Li, Bin
- In:
International journal of networking and virtual …
28
(
2023
)
2/4
,
pp. 265-280
Persistent link: https://www.econbiz.de/10014436404
Saved in:
2
Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
Saved in:
3
Far from "Fauda" : creators with disabilities in an established-outsider figuration in the Israeli film and television industries
Kuna, Shani
- In:
Employee relations
45
(
2023
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10013530791
Saved in:
4
An analysis of celebrity repositioning through reality television
Kabra, Shradha
;
Dass, Sumanjit
;
Popli, Sapna
- In:
Arts and the market : AAM
12
(
2022
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10012879087
Saved in:
5
Analysis of the sports broadcasting market in the television broadcasting industry
Oh, Taeyeon
;
Kang, Joon Ho
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
6
,
pp. 856-875
Persistent link: https://www.econbiz.de/10013482798
Saved in:
6
Armchair fans : modelling audience size for televised football matches
Buraimo, Babatunde
;
Forrest, David
;
McHale, Ian
;
Tena, J. D.
- In:
European journal of operational research : EJOR
298
(
2022
)
2
,
pp. 644-655
Persistent link: https://www.econbiz.de/10013206881
Saved in:
7
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
8
(Re)visiting Game of Thrones : film-induced tourism and television fiction
Gómez-Morales, Beatriz
;
Nieto Ferrando, Jorge
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10013178079
Saved in:
9
Exclusive content and platform competition in Latin America
Cuntz, Alexander
;
Bergquist, Kyle
- In:
Information economics and policy : IEP
60
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013426761
Saved in:
10
Owned streaming platforms and television broadcast deals : the case of the World Rally Championship
Tickell, Samuel
;
Evens, Tom
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10012504422
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