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~accessRights:"restricted"
~subject:"Globalisierung"
~subject:"long tail"
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Globalisierung
long tail
Niche marketing strategy
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ECONIS (ZBW)
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1
Design for social sharing : the case of mobile apps
Karanam, Subrahmanyam Aditya
;
Agarwal, Ashish
;
Barua, …
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 721-743
Persistent link: https://www.econbiz.de/10014325170
Saved in:
2
New dominant design and knowledge management : a reversed U curve with long head and tail
Yun, JinHyo Joseph
;
Zhao, Xiaofei
;
Park, Kyungbae
;
Del …
- In:
Knowledge management research & practice : KMRP ; an …
21
(
2023
)
3
,
pp. 622-636
Persistent link: https://www.econbiz.de/10014284839
Saved in:
3
Changing the channel : digitization and the rise of "middle tail" strategies
Benner, Mary
;
Waldfogel, Joel
- In:
Strategic management journal
44
(
2023
)
1
,
pp. 264-287
Persistent link: https://www.econbiz.de/10013474120
Saved in:
4
Startups internationalizing in quest of a business model : the global prospecting of process niche firms
Lehrer, Mark
;
Almor, Tamar
- In:
Journal of international management
28
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013207533
Saved in:
5
Entrepreneurship in superdiverse societies and the end of one-size-fits-all policy prescriptions
Andersson, David E.
;
Bögenhold, Dieter
;
Hudik, Marek
- In:
Journal of entrepreneurship and public policy
11
(
2022
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10013273652
Saved in:
6
Market niches as dynamic, co-created resource domains
Odlin, Denis
;
Benson-Rea, Maureen
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 29-40
Persistent link: https://www.econbiz.de/10012588295
Saved in:
7
How does the mobile channel reshape the sales distribution in e-commerce?
Park, Yongjin
;
Bang, Youngsok
;
Ahn, Jae-Hyeon
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1164-1182
Persistent link: https://www.econbiz.de/10012493783
Saved in:
8
A tree-based algorithm adapted to microlevel reserving and long development claims
Lopez, Olivier
;
Milhaud, Xavier
;
Thérond, Pierre-E.
- In:
Astin bulletin : the journal of the International …
49
(
2019
)
3
,
pp. 741-762
Persistent link: https://www.econbiz.de/10012125135
Saved in:
9
Internationalisierung von Start-ups
Sternad, Dietmar
;
Hartlieb, Erich
;
Stromberger, Martin
-
2018
Persistent link: https://www.econbiz.de/10011774463
Saved in:
10
Intellectual property strategy and the
long
tail
: evidence from the recorded music industry
Zhang, Laurina
- In:
Management science : journal of the Institute for …
64
(
2018
)
1
,
pp. 24-42
Persistent link: https://www.econbiz.de/10011818776
Saved in:
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