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~subject:"Indien"
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Strategic marketing management and tactics in the service industry
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International journal of financial services management : IJFSM
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A comparative study of customer service level based on service marketing mix (7Ps) in selected public and private sector banks in Bhopal, MP, India, by using mystery shopping as a...
Kumar, Satyendra
;
Almoula, Trupti Samir
- In:
International journal of financial services management …
10
(
2020
)
3
,
pp. 239-267
Persistent link: https://www.econbiz.de/10012510366
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From traditional banking to technology-enabled banking services in India : a study of bank customers' perceptive
Ali, Liaqat
;
Kaur, Simran Jit
- In:
Journal for global business advancement : JGBA
15
(
2022
)
4
,
pp. 447-468
Persistent link: https://www.econbiz.de/10014309015
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3
Marketing of banking services in India
Arora, Rakhi
- In:
Strategic marketing management and tactics in the …
,
(pp. 107-133)
.
2017
Persistent link: https://www.econbiz.de/10011695316
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4
Marketing of microfinance for rural women : evidences from Rajasthan
Mathur, Pallavi
;
Agarwal, Parul
- In:
Strategic marketing management and tactics in the …
,
(pp. 153-184)
.
2017
Persistent link: https://www.econbiz.de/10011695333
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5
Key strategic prescription for Indian financial services sector : a study with special reference to ICICI Bank
Mittal, Anurag
- In:
Manthan : journal of commerce and management
4
(
2017
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10011863128
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