Rossi, Patricia (ed.); Krey, Nina (ed.) - 2019
Brand Image in a Context of Co-Creation: An Abstract -- Chapter 6. Co-Creation and Media Business: The Value Creation in a … in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing …. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy …