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~accessRights:"restricted"
~subject:"Internet marketing"
~subject:"Unternehmensnetzwerk"
~type:"article"
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Search: subject_exact:"Virtual reality"
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Internet marketing
Unternehmensnetzwerk
Virtual reality
690
Virtuelle Realität
664
Consumer behaviour
240
Konsumentenverhalten
239
Social Web
210
Social web
210
Augmented reality
110
Virtual organization
103
Virtuelle Organisation
103
Virtual team
90
Virtuelles Team
90
virtual reality
65
E-commerce
61
Online retailing
61
Online-Handel
61
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60
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59
Relationship marketing
59
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53
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53
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51
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50
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49
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44
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43
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Markenführung
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Customer satisfaction
35
Kundenzufriedenheit
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Holiday behaviour
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augmented reality
33
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Barnes, Stuart J.
2
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2
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2
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2
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Aini Aman
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1
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1
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1
Darlin Apasrawirote
1
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1
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Journal of business research : JBR
6
Business horizons
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Journal of retailing and consumer services
3
International journal of advertising : the review of marketing communications
2
International journal of hospitality management
2
Marketing intelligence & planning
2
Psychology & marketing
2
Technological forecasting & social change : an international journal
2
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2
Young consumers : insight and ideas for responsible marketers
2
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1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of marketing
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of networking and virtual organisations : IJNVO
1
International journal of nonprofit & voluntary sector marketing
1
International journal of retail and distribution management
1
Journal of advances in management research : JAMR
1
Journal of air transport management
1
Journal of business venturing
1
Journal of consumer behaviour
1
Journal of current issues and research in advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management information systems : JMIS
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of organizational change management
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Marketing letters : a journal of research in marketing
1
Marketing und Innovation in disruptiven Zeiten
1
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
1
The evolution of business in the cyber age : digital transformation, threats, and security
1
The journal of business strategy
1
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ECONIS (ZBW)
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1
Strategic use of immersive media and narrative message in virtual marketing : understanding the roles of telepresence and transportation
Chen, Chen
;
Yao, Mike Z.
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 524-542
Persistent link: https://www.econbiz.de/10012817130
Saved in:
2
Observing product touch : the vicarious haptic effect in digital marketing and virtual reality
Luangrath, Andrea Webb
;
Peck, Joann
;
Hedgcock, William
; …
- In:
Journal of marketing research
59
(
2022
)
2
,
pp. 306-326
Persistent link: https://www.econbiz.de/10013258020
Saved in:
3
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
4
The effects of perceived network characteristics on knowledge exchange in virtual communities
Shin, Seung Kyoon
;
Kang, Kyungwoo
;
Sanders, G. L.
- In:
Decision sciences
54
(
2023
)
6
,
pp. 615-631
Persistent link: https://www.econbiz.de/10014473216
Saved in:
5
The perceived credibility of human-like social robots : virtual influencers in a luxury and multicultural context
Boissieu, Élodie de
;
Baudier, Patricia
- In:
Journal of organizational change management
36
(
2023
)
7
,
pp. 1163-1179
Persistent link: https://www.econbiz.de/10014474650
Saved in:
6
What happens on Facebook stays on Facebook? : virtual surface acting in cyberspace-workplace relationship transition
Yang, Fiona X.
;
Li, Xiangping
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014439923
Saved in:
7
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
8
Virtual brand experience in digital reality advertising : conceptualization and measurement
Lee, Heejun
;
Cho, Chang-Hoan
- In:
Journal of consumer behaviour
22
(
2023
)
2
,
pp. 300-313
Persistent link: https://www.econbiz.de/10014251284
Saved in:
9
Metaverse - the new marketing universe
Hollensen, Svend
;
Kotler, Philip
;
Opresnik, Marc Oliver
- In:
The journal of business strategy
44
(
2023
)
3
,
pp. 119-125
Persistent link: https://www.econbiz.de/10014253324
Saved in:
10
The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo
;
Kim, Jooyoung
;
Kim, Jaemin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
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