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~subject:"Internet marketing"
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Internet marketing
Markentreue
378
Brand loyalty
367
Consumer behaviour
315
Konsumentenverhalten
315
Brand management
307
Markenführung
307
Beziehungsmarketing
292
Relationship marketing
292
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242
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241
Brand
229
Markenartikel
229
brand loyalty
93
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89
Social web
89
Customer satisfaction
84
Kundenzufriedenheit
84
Online-Marketing
70
Confidence
48
Vertrauen
48
Emotion
40
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34
Customer retention
30
Customer integration
25
Kundenintegration
25
Personality psychology
25
Persönlichkeitspsychologie
25
Brand trust
21
Hotel industry
20
Hotellerie
20
Viral marketing
20
Virales Marketing
20
Einzelhandel
17
brand trust
17
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16
Advertising effects
15
Werbewirkung
15
Marketing management
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Fernandes, Teresa
3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
Arli, Denni
1
Arumugam, Prakash V.
1
Aslam, Wajeeha
1
Ayodele, Adeola A.
1
Azar, Salim L.
1
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The journal of product & brand management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
International journal of internet marketing and advertising : IJIMA
3
Journal of marketing analytics : JMA
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing and consumer services
3
The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
2
Global business review
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
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2
Journal of marketing management : MM
2
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Asia-Pacific journal of business administration
1
Global business & economics review
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of business and globalisation : IJBG
1
International journal of business innovation and research : IJBIR
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business : IJEB
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of consumer marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of interactive marketing
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of marketing for higher education
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : JPM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Kundenmanagement & Electronic Commerce
1
Management decision : MD
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
70
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31
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
32
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
Saved in:
33
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
Ozuem, Wilson
(
ed.
);
Ranfagni, Silvia
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012515938
Saved in:
34
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
35
Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
36
Building customer engagement and brand loyalty through online social media : an exploratory study
Ningthoujam, Sombala
;
Manna, Reshmi
;
Gautam, Vikas
; …
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012227519
Saved in:
37
Influence of momentum effect on brand advocacy and brand loyalty in social networking sites
Sharma, Rahul
;
Verma, Rajesh
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10012168690
Saved in:
38
Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Machado, …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
Saved in:
39
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
40
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
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