//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herstellermarke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Theorie
Brand
6
Markenartikel
6
Brand management
4
Markenführung
4
Markenpolitik
3
Brand image
2
Deutschland
2
Germany
2
Markenimage
2
Beziehungsmarketing
1
Brand architecture
1
China
1
Consumer behaviour
1
Cultural identity
1
Designation of origin
1
Fabrikmarke
1
Geografischer Raum
1
Herkunftsbezeichnung
1
Industrie
1
Kulturelle Identität
1
Manufacturing industries
1
Marke
1
Markenarchitektur
1
Marketing
1
Relationship marketing
1
Sales promotion
1
Verkaufsförderung
1
Zhejiang
1
more ...
less ...
Online availability
All
Undetermined
Free
2
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Sammelwerk
Article in journal
1,923
Aufsatz in Zeitschrift
1,923
Aufsatz im Buch
60
Book section
60
Conference paper
34
Konferenzbeitrag
34
Graue Literatur
18
Non-commercial literature
18
Arbeitspapier
17
Working Paper
17
Hochschulschrift
14
Aufsatzsammlung
5
Thesis
3
Konferenzschrift
2
Collection of articles of several authors
1
Lehrbuch
1
more ...
less ...
Language
All
English
1
Author
All
Loureiro, Sandra Maria Correia
1
Published in...
All
Journal of promotion management : innovations in planning and applied research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->