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Brand management
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93
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51
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38
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34
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26
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26
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22
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21
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20
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20
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19
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Building consumer-brand relationship in luxury brand management
4
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Fashion branding and communication : core strategies of European luxury brands
3
Luxury marketing, sustainability and technology : the future of luxury management
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Contemporary case studies on fashion production, marketing and operations
2
Designing and communicating experience
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
Leveraging computer-mediated marketing environments
2
Management and inter/intra organizational relationships in the textile and apparel industry
2
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing accountability for marketing and non-marketing outcomes
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Sustainable Luxury : An International Perspective
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
A Research Agenda for Service Marketing
1
AI-driven intelligent models for business excellence
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Big data marketing strategies for superior customer experience
1
Cases on digital strategies and management issues in modern organizations
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China-focused cases : selected winners of the CEIBS global case contest
1
Contemporary issues in digital marketing
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
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Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Cross-border e-commerce marketing and management
1
Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
1
Economic, educational, and touristic development in Asia
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Effective digital marketing for improving society behavior toward DEI and SDGs
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
Entrepreneurship and post-pandemic future
1
Ethics, social responsibility and sustainability in marketing
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Global luxury : organizational change and emerging markets since the 1970s
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The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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2
Activist brands : exploring the boundaries of controversy
Sandes, Fábio Shimabukuro
- In:
Effective digital marketing for improving society …
,
(pp. 143-153)
.
2024
Persistent link: https://www.econbiz.de/10014463411
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3
Proposal of a structural model to analyze the impact of brand trust on consumer adoption and behavior with chatbots
Matosas-López, Luis
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 236-253)
.
2024
Persistent link: https://www.econbiz.de/10014487614
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4
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
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5
Case 12: from scraps to style : the art of Hermès' upcycling journey with "Petit H"
Mozard Mohtar
;
Azni Zarina Taha
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 163-176)
.
2024
Persistent link: https://www.econbiz.de/10014528168
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6
Case 18: sun care in the UAE : can a late entrant brand compete effectively?
Banerjee, Madhumita
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 243-257)
.
2024
Persistent link: https://www.econbiz.de/10014528186
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7
Influencer marketing and consumer behaviour : insights into the effectiveness of fashion influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
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8
Effective brand building in metaverse platform : consumer-based brand equity in a virtual world (CBBE)
Catherine, S.
;
Kiruthiga, V.
;
Suresh, N. V.
;
Gabriel, Reena
- In:
Omnichannel approach to co-creating customer …
,
(pp. 39-48)
.
2024
Persistent link: https://www.econbiz.de/10014531485
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9
Human values, sustainability orientation, and intentions : a SDG perspective towards branded organic products in India
Kautish, Pradeep
;
Khare, Arpita
;
Khare, Anshuman
- In:
Nachhaltigkeit und Innovation in internen und externen …
,
(pp. 191-217)
.
2023
Persistent link: https://www.econbiz.de/10014326691
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10
Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
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