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~accessRights:"restricted"
~subject:"Luxury goods"
~subject:"Marketingmanagement"
~type_genre:"Graue Literatur"
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Strategisches Mehrmarkencontrolling : Ein Beitrag zur integrierten und dynamischen Koordination von Markenportfolios
Kullmann, Mathias
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2006
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1. Aufl.
Persistent link: https://www.econbiz.de/10013515300
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