//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Markenartikel"
~subject:"Transnational corporation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Global marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Transnational corporation
Internationales Marketing
1,045
International marketing
1,031
Consumer behaviour
291
Konsumentenverhalten
284
Brand management
253
Markenführung
252
Marketingmanagement
204
Marketing management
203
Brand image
170
Markenimage
170
Export
165
Globalization
164
Multinationales Unternehmen
162
Globalisierung
161
International market entry
141
Internationaler Markteintritt
141
Welt
125
World
125
Global marketing
118
Firm performance
109
Unternehmenserfolg
109
KMU
101
SME
101
Cultural identity
87
Kulturelle Identität
87
Brand
86
China
83
Emerging economies
72
Marketing
72
Schwellenländer
72
Designation of origin
68
Herkunftsbezeichnung
68
Export sector
67
Exportwirtschaft
67
Relationship marketing
54
Beziehungsmarketing
53
Strategisches Management
53
Advertising
52
more ...
less ...
Online availability
All
Undetermined
Free
65
Type of publication
All
Article
213
Book / Working Paper
28
Journal
1
Type of publication (narrower categories)
All
Article in journal
203
Aufsatz in Zeitschrift
203
Aufsatz im Buch
10
Book section
10
Aufsatzsammlung
3
Conference paper
2
Graue Literatur
2
Hochschulschrift
2
Konferenzbeitrag
2
Non-commercial literature
2
Arbeitspapier
1
Collection of articles of several authors
1
Sammelwerk
1
Working Paper
1
more ...
less ...
Language
All
English
236
German
6
Author
All
Diamantopoulos, Adamantios
8
Davvetas, Vasileios
5
Christodoulides, Paul
3
Leonidou, Leonidas C.
3
Aashish, Kumar
2
Ambaye, Michele
2
Aykol, Bilge
2
Baumgarth, Carsten
2
Cavusgil, Erin
2
Cesinger, Beate
2
Ciszewska-Mlinarič, Mariola
2
Faroque, Anisur Rahman
2
Halkias, Georgios
2
Head, Keith
2
Heinberg, Martin
2
Hughes, Mathew
2
Jakubanecs, Alexander
2
Javalgi, Rajshekhar G.
2
Jeong, Insik
2
Kim, Saejoon
2
Kraus, Sascha
2
Kushwaha, Tarun
2
Lee, Jong-Ho
2
Ma, Zhenzhong
2
Marinova, Svetla Trifonova
2
Mayer, Thierry
2
Mitręga, Maciej
2
Ogasavara, Mario Henrique
2
Perin, Marcelo Gattermann
2
Raman, Prashant
2
Ray, Keshab
2
Rocha, Thelma Valéria
2
Schlegelmilch, Bodo B.
2
Sharma, Meenakshi
2
Sichtmann, Christina
2
Silva, Susana C.
2
Spyropoulou, Stavroula
2
Steenkamp, Jan-Benedict E. M.
2
Torkkeli, Lasse
2
Vrontis, Demetris
2
more ...
less ...
Published in...
All
International marketing review
20
Journal of international marketing
13
International business review : the official journal of the European International Business Academy
9
Journal of business research : JBR
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of global marketing
7
Journal of international consumer marketing
6
The journal of brand management : an international journal
6
International journal of emerging markets
4
Journal of world business : JWB
4
SpringerLink / Bücher
4
The journal of business & industrial marketing
3
Creating a sustainable competitive position : ethical challenges for international firms
2
Entrepreneurial business and economics review : EBER
2
European journal of marketing : EJM
2
Handel und Internationales Marketing Retailing and International Marketing
2
International journal of business and emerging markets : IJBEM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail and distribution management
2
International journal of wine business research : IJWBR
2
Journal of business ethics : JOBE
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international entrepreneurship
2
Journal of marketing analytics : JMA
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing for higher education
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Journal of teaching in international business
2
Management decision
2
Review of international business and strategy
2
Routledge studies in marketing
2
Springer eBook Collection
2
Thunderbird international business review
2
Academy of Management perspectives : AMP
1
Advances in business strategy and competitive advantage (ABSCA) book series
1
Advances in international marketing
1
An SME perspective
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
more ...
less ...
Source
All
ECONIS (ZBW)
242
Showing
1
-
10
of
242
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer religiosity, cosmopolitanism and ethnocentrism in Indonesia
Jin, Byoungho
;
Shin, Daeun Chloe
;
Yang, Heesoon
;
Jeong, …
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 277-294
Persistent link: https://www.econbiz.de/10014513259
Saved in:
2
Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting
;
Lyu, Rebecca Wenjing
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
Saved in:
3
International business entry modes and consumer ethnocentrism : a multi country perspective
Bose, Tarun Kanti
;
Chew, Tze Cheng
;
Purohit, Sonal
; …
- In:
Thunderbird international business review
66
(
2024
)
3
,
pp. 233-249
Persistent link: https://www.econbiz.de/10014532165
Saved in:
4
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
5
Marketing the multinational in Shenbao, Shanghai, 1872-1889
Gibson, Peter
;
Ville, Simon P.
- In:
Enterprise & society : the international journal of …
25
(
2024
)
1
,
pp. 134-159
Persistent link: https://www.econbiz.de/10014490112
Saved in:
6
Special issue: International dynamic marketing capabilities
Pfajfar, Gregor
(
ed.
);
Mitręga, Maciej
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014524763
Saved in:
7
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
8
International dynamic marketing capabilities and international performance during the pandemic : a study of export manufacturers from Poland
Ciszewska-Mlinarič, Mariola
;
Siemieniako, Dariusz
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 162-198
Persistent link: https://www.econbiz.de/10014524780
Saved in:
9
Innovation and commercialisation : the role of the international dynamic marketing capability in Malaysian international entrepreneurial firms
Mostafiz, Md Imtiaz
;
Ahmed, Farhad Uddin
;
Ibrahim, Fahad
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 199-236
Persistent link: https://www.econbiz.de/10014524782
Saved in:
10
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->