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~accessRights:"restricted"
~subject:"Markenführung"
~subject:"Marketing"
~type_genre:"Article in journal"
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Search: subject:"Sales-promotion"
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Markenführung
Marketing
Sales promotion
480
Verkaufsförderung
477
Consumer behaviour
312
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312
Preismanagement
134
Pricing strategy
134
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100
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54
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Johnson, Jeff S.
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Journal of promotion management : innovations in planning and applied research
7
Journal of retailing and consumer services
6
Journal of business research : JBR
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Inventi impact: retailing & consumer services
3
Journal of business-to-business marketing
2
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Australasian marketing journal
1
Business and Economic Research : BER
1
Global business review
1
IIMB management review
1
International journal of business innovation and research : IJBIR
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of intelligent enterprise
1
International journal of organizational analysis
1
Journal of agricultural & food industrial organization
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of enterprising communities : people and places in the global economy
1
Journal of food products marketing
1
Journal of interactive marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of wine economics
1
Marketing intelligence & planning
1
Modern economy
1
Sport, Business and Management : an international journal ; SBM
1
The journal of brand management : an international journal
1
The journal of personal selling & sales management : JPSSM
1
The service industries journal
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ECONIS (ZBW)
55
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1
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
2
Promoting a heritage product to domestic youth markets : should it be localized?
Suci, Afred
;
Wang, Hui-Chih
;
Doong, Her-Sen
- In:
International journal of emerging markets
18
(
2023
)
12
,
pp. 6015-6036
Persistent link: https://www.econbiz.de/10014462130
Saved in:
3
Airline brand equity : do advertising and
sales
promotion
matter? : an empirical evidence from UAE traveler's perspective
Mahadin, Bushra K.
;
ElSamen, Amjad A. Abu
;
El-Adly, …
- In:
International journal of organizational analysis
31
(
2023
)
6
,
pp. 2031-2058
Persistent link: https://www.econbiz.de/10014432118
Saved in:
4
Analysing the marketing strategies that fish farming businesses in the UK can use to gain a competitive advantage
Olawunmi, Christiana Adeola
;
Clarke, Andrew Paul
- In:
Journal of enterprising communities : people and places …
17
(
2023
)
6
,
pp. 1410-1438
Persistent link: https://www.econbiz.de/10014432853
Saved in:
5
Content that engages your customers : the role of brand congruity and promotions in social media
Montaguti, Elisa
;
Valentini, Sara
;
Vecchioni, Federica
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 16-33
Persistent link: https://www.econbiz.de/10014228862
Saved in:
6
Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise
Williams, Antonio
;
Pedersen, Zack Paul
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 582-600
Persistent link: https://www.econbiz.de/10014380747
Saved in:
7
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
8
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
9
Better support for supportive jobs : how to improve brand performance through better compensation and training for in-store merchandisers
Meyer, Jan-Hinrich
;
González, Eva M.
;
Lopez-Lomelí, …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209452
Saved in:
10
The sales-marketing interface : a systematic literature review and directions for future research
Biemans, Wim G.
;
Malshe, Avinash
;
Johnson, Jeff S.
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 324-337
Persistent link: https://www.econbiz.de/10013259090
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