//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Markenführung"
~subject:"Marketing"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Marketing
Brand management
375
Consumer behaviour
112
Konsumentenverhalten
112
Brand
96
Markenartikel
93
Brand image
84
Markenimage
84
Luxury goods
51
Luxusgüter
51
Social Web
43
Social web
43
Marketing management
39
Marketingmanagement
39
Fashion
38
Mode
37
Internet marketing
34
Online-Marketing
34
Beziehungsmarketing
26
Relationship marketing
26
Branding
21
Einzelhandel
20
Retail trade
20
Handelsmarke
19
Store brand
19
Digitalisierung
17
Digitization
17
Business start-up
16
Nachhaltige Entwicklung
16
Sustainable development
16
Unternehmensgründung
16
Higher education institution
15
Hochschule
15
India
15
Indien
15
Sustainability
15
Africa
14
Corporate Social Responsibility
14
Corporate social responsibility
14
more ...
less ...
Online availability
All
Undetermined
Free
21
Type of publication
All
Article
375
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
5,473
Aufsatz in Zeitschrift
5,473
Book section
375
Hochschulschrift
126
Aufsatzsammlung
97
Conference paper
83
Konferenzbeitrag
83
Collection of articles of several authors
41
Sammelwerk
41
Thesis
28
Graue Literatur
24
Non-commercial literature
24
Arbeitspapier
22
Working Paper
22
Konferenzschrift
20
Case study
19
Fallstudie
19
Lehrbuch
15
Textbook
7
Handbook
3
Handbuch
3
Bibliografie
2
Conference proceedings
2
Interview
2
Bildband
1
Book review
1
Einführung
1
Guidebook
1
Ratgeber
1
Rezension
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
348
German
27
Author
All
Adeola, Ogechi
6
Mogaji, Emmanuel
6
Cedrola, Elena
5
Hinson, Robert
5
Nguyen Phong Nguyen
4
Gey, Thomas
3
Ranfagni, Silvia
3
Adisa, Isaiah
2
Amatulli, Cesare
2
Appau, Samuelson
2
Asmat Nizam Abdul Talib
2
Atristain Suarez, Connie
2
Bal, Anjali S.
2
Brandão, Amélia Maria Pinto da Cunha
2
Brüggemann, Philipp
2
Casais, Beatriz
2
Castaño, Raquel
2
Denga, Edna Mngusughun
2
D’Arco, Mario
2
Frontera Sánchez, María Rosa
2
Ghaddar, Sarah
2
Gülmez, Emrah
2
Henninger, Claudia E.
2
Heun, Thomas
2
Jiménez Sánchez, Álvaro
2
Jin, Byoungho
2
Kallevig, Annette
2
Karjaluoto, Heikki
2
Karray, Salma
2
Klug, Matthias
2
Könecke, Thomas
2
Marino, Vittoria
2
Masé, Stefania
2
Ostillio, Maria Carmela
2
Ozuem, Wilson
2
Papadimitriou, Antigoni
2
Pegan, Giovanna
2
Ramchandani, Mukta
2
Ramírez, Gerardo Blanco
2
Rudeloff, Christian
2
more ...
less ...
Published in...
All
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
22
Competition in higher education branding and marketing : national and global perspectives
12
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
10
Marken und Start-ups : Markenmanagement und Kommunikation bei Unternehmensgründungen
9
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
8
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
8
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
Fashion branding and communication : core strategies of European luxury brands
6
New techniques for brand management in the healthcare sector
6
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
6
Brand the Future : systematische Markenentwicklung im B2B
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
5
Handbook of research on driving industrial competitiveness with innovative design principles
5
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
5
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
5
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
4
Building consumer-brand relationship in luxury brand management
4
Contemporary case studies on fashion production, marketing and operations
4
Improving marketing strategies for private label products
4
Luxury marketing, sustainability and technology : the future of luxury management
4
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
4
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
4
Sustainable Luxury : An International Perspective
4
Designing and communicating experience
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Fashion brand internationalization : opportunities and challenges
3
Global marketing strategies for the promotion of luxury goods
3
Leveraging computer-mediated marketing environments
3
Sustainable marketing, branding, and reputation management : strategies for a greener future
3
The role of brands in an era of over-information
3
Antecedents and outcomes of employee-based brand equity
2
Apps management and e-commerce transactions in real-time
2
Cases on digital strategies and management issues in modern organizations
2
Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
2
Economic, educational, and touristic development in Asia
2
Ethics, social responsibility and sustainability in marketing
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Financial ecosystem and strategy in the digital era : global approaches and new opportunities
2
more ...
less ...
Source
All
ECONIS (ZBW)
375
Showing
1
-
10
of
375
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
Saved in:
2
Activist brands : exploring the boundaries of controversy
Sandes, Fábio Shimabukuro
- In:
Effective digital marketing for improving society …
,
(pp. 143-153)
.
2024
Persistent link: https://www.econbiz.de/10014463411
Saved in:
3
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
4
Proposal of a structural model to analyze the impact of brand trust on consumer adoption and behavior with chatbots
Matosas-López, Luis
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 236-253)
.
2024
Persistent link: https://www.econbiz.de/10014487614
Saved in:
5
Variation and continuity of brand personality in Japan
Jitosho, Risa
;
Baba, Hajime
- In:
Transformation of Japanese Multinational Enterprises …
,
(pp. 119-134)
.
2024
Persistent link: https://www.econbiz.de/10014514761
Saved in:
6
A study on consumer preference and satisfaction towards various brands of hair shampoo in Ahmedabad city : consumer preference and satisfaction towards hair shampoo brands
Rawal, Nupur
;
Singh, Gurmeet Sikh
- In:
Data-driven decision making for long-term business success
,
(pp. 356-368)
.
2024
Persistent link: https://www.econbiz.de/10014483558
Saved in:
7
The effect of neuromarketing and subconscious branding on business profitability and brand image : a new business model innovation for startups
Thiebaut, Renata
;
Elshourbagi, Amr
- In:
Fostering global entrepreneurship through business …
,
(pp. 217-252)
.
2024
Persistent link: https://www.econbiz.de/10014470481
Saved in:
8
Discovering brand naming strategies used by black-owned FMCG-SMMEs in the province of KwaZulu-Natal, South Africa
Kunene, Lindiwe Nqobile
;
Phiri, Maxwell Agabu
;
Mbhele, …
- In:
Entrepreneurship and enterprise development in Africa
,
(pp. 54-79)
.
2024
Persistent link: https://www.econbiz.de/10014517750
Saved in:
9
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
10
Case 12: from scraps to style : the art of Hermès' upcycling journey with "Petit H"
Mozard Mohtar
;
Azni Zarina Taha
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 163-176)
.
2024
Persistent link: https://www.econbiz.de/10014528168
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->