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~accessRights:"restricted"
~subject:"Marketing management"
~subject:"Tourismuswirtschaft"
~type_genre:"Aufsatz im Buch"
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Managerial challenges and social impacts of virtual and augmented reality
3
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Reskilling the workforce for technological advancement
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Strategic imperatives and core competencies in the era of robotics and artificial intelligence
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Redesigning of marketing mix elements affecting medical tourism through artificial intelligence (AI)
Ramanathan, Karuppasamy
;
Jenefa, Leena
;
Radhi, A. L. …
- In:
Reskilling the workforce for technological advancement
,
(pp. 222-240)
.
2024
Persistent link: https://www.econbiz.de/10014520094
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2
Integration of Augmented Reality (AR) and Virtual Reality (VR) as marketing communications channels in the hospitality and tourism service sector
Balasubramanian, Kandappan
;
Puvaneswaran Kunasekaran
; …
- In:
Marketing Communications and Brand Development in …
,
(pp. 55-79)
.
2022
Persistent link: https://www.econbiz.de/10013280184
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3
How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
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4
Embedding virtual reality and artificial intelligence in integrated marketing communications
Ferreira, Mónica
;
Fino, Fábia Patrícia Fidalgo
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 13-43)
.
2020
Persistent link: https://www.econbiz.de/10012180437
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5
The use of augmented reality in the marketing mix of physical products : current practices and future implications
Langaro, Daniela
;
Martins, Luis Bravo
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 55-75)
.
2020
Persistent link: https://www.econbiz.de/10012180700
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6
Incorporated VR, AR, and related technologies in the tourism industry : state of the art
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
; …
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 211-233)
.
2020
Persistent link: https://www.econbiz.de/10012181393
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7
The organization of the future and the marketing function : marketers' competencies in the era of information technology
Gonzalez-Fuentes, Mario
- In:
Strategic imperatives and core competencies in the era …
,
(pp. 126-145)
.
2017
Persistent link: https://www.econbiz.de/10011642676
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