//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Marketingmanagement"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virtuelle Umgebung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Virtual reality
127
Virtuelle Realität
127
Social Web
17
Social web
17
E-Learning
12
E-learning
11
Artificial intelligence
10
Künstliche Intelligenz
10
Augmented reality
9
Consumer behaviour
9
Deutschland
8
Digitalisierung
8
Digitization
8
Germany
8
Konsumentenverhalten
8
Brand management
6
Computerspiel
6
Markenführung
6
Video game
6
Business model
5
CAD
5
Computer-aided design
5
Fashion
5
Geschäftsmodell
5
Marketing management
5
Metaverse
5
Mode
5
Tourism marketing
5
Tourismusmarketing
5
Virtual organization
5
Virtuelle Organisation
5
Arbeitsgruppe
4
Bekleidungsindustrie
4
Clothing industry
4
Consumers
4
Cultural heritage
4
Einzelhandel
4
Innovation
4
Innovation management
4
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Book section
Collection of articles of several authors
Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatz im Buch
5
Language
All
English
5
Author
All
Clark, Lillian
1
Ferreira, Mónica
1
Fino, Fábia Patrícia Fidalgo
1
Gonzalez-Fuentes, Mario
1
Jenefa, Leena
1
Langaro, Daniela
1
Martins, Luis Bravo
1
Radhi, A. L. Rubaye Ahmed Hussein
1
Ramanathan, Karuppasamy
1
Redolfi, Carolina
1
Stancescu, Laura
1
more ...
less ...
Published in...
All
Managerial challenges and social impacts of virtual and augmented reality
2
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
Reskilling the workforce for technological advancement
1
Strategic imperatives and core competencies in the era of robotics and artificial intelligence
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Redesigning of marketing mix elements affecting medical tourism through artificial intelligence (AI)
Ramanathan, Karuppasamy
;
Jenefa, Leena
;
Radhi, A. L. …
- In:
Reskilling the workforce for technological advancement
,
(pp. 222-240)
.
2024
Persistent link: https://www.econbiz.de/10014520094
Saved in:
2
How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
3
Embedding virtual reality and artificial intelligence in integrated marketing communications
Ferreira, Mónica
;
Fino, Fábia Patrícia Fidalgo
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 13-43)
.
2020
Persistent link: https://www.econbiz.de/10012180437
Saved in:
4
The use of augmented reality in the marketing mix of physical products : current practices and future implications
Langaro, Daniela
;
Martins, Luis Bravo
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 55-75)
.
2020
Persistent link: https://www.econbiz.de/10012180700
Saved in:
5
The organization of the future and the marketing function : marketers' competencies in the era of information technology
Gonzalez-Fuentes, Mario
- In:
Strategic imperatives and core competencies in the era …
,
(pp. 126-145)
.
2017
Persistent link: https://www.econbiz.de/10011642676
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->