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~accessRights:"restricted"
~subject:"Personalisierung"
~subject:"Viral marketing"
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Personalisierung
Viral marketing
Personalization
676
Consumer behaviour
303
Konsumentenverhalten
303
Online retailing
243
Online-Handel
243
Virales Marketing
178
Data Mining
170
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170
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142
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137
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132
Internet marketing
131
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116
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116
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80
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80
personalization
74
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66
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64
Text
58
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50
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49
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48
Confidence
42
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42
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37
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36
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Benbasat, Izak
7
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Jiang, Yuanchun
5
Moro, Sérgio
5
Zhang, Jingjing
5
Kim, Jong Min
4
Liu, Hongyan
4
Stüber, Eva
4
Xu, Xun
4
Aggarwal, Rohit
3
Chatterjee, Swagato
3
Deng, Weiwei
3
Ghasemaghaei, Maryam
3
Hosanagar, Kartik
3
Midha, Vishal
3
Nilashi, Mehrbakhsh
3
Rita, Paulo
3
Sullivan, Nicholas
3
Wang, Weiquan
3
Xu, Jingjun
3
Ali Ahani
2
Amankwa, Eric
2
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2
Arcodia, Charles
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Arz, Stefanie
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Aytekin, Tevfik
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Benlian, Alexander
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Bilgihan, Anil
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Bockstedt, Jesse
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Bockstedt, Jesse C.
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Cenfetelli, Ronald T.
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Chen, Jianqing
2
Chen, Kejia
2
Cheng, Mingming
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Chodak, Grzegorz
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Cobanoglu, Cihan
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2
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1
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1
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Electronic commerce research
26
Journal of business research : JBR
21
Information systems research : ISR
20
International journal of hospitality management
19
Journal of retailing and consumer services
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
Tourism management : research, policies, practice
16
Journal of management information systems : JMIS
14
Management science : journal of the Institute for Operations Research and the Management Sciences
12
International journal of contemporary hospitality management
9
Journal of information & knowledge management : JIKM
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
SpringerLink / Bücher
8
Journal of retailing
7
Technological forecasting & social change : an international journal
7
Tourism management perspectives : TMP
7
European journal of operational research : EJOR
6
Information systems and e-business management : ISeB
6
International journal of business information systems : IJBIS
6
Journal of organizational computing and electronic commerce
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Discussion papers / CEPR
5
Electronic markets : EM ; the international journal of electronic commerce and business media
5
Electronic markets : the international journal on networked business
5
INFORMS journal on computing : JOC
5
International journal of production research
5
Journal of advertising
5
Journal of hospitality marketing & management
5
Journal of internet commerce
5
Management information systems : mis quarterly
5
Springer eBook Collection
5
International journal of electronic commerce : IJEC
4
International journal of market research
4
Journal of consumer marketing
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of revenue and pricing management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Research
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AI impacts in digital consumer behavior
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ECONIS (ZBW)
554
Showing
1
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10
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554
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1
How does competition affect exploration vs. exploitation? : a tale of two recommendation algorithms
Cao, H. Henry
;
Ma, Liye
;
Ning, Z. Eddie
;
Sun, Baohong
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1029-1051
Persistent link: https://www.econbiz.de/10014513887
Saved in:
2
Consumer acquisition for recommender systems : a theoretical framework and empirical evaluations
Bi, Xuan
;
Yang, Mochen
;
Adomavicius, Gediminas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 339-362
Persistent link: https://www.econbiz.de/10014530464
Saved in:
3
Personalization and privacy choice
Rhodes, Andrew
;
Zhou, Jidong
-
2024
Persistent link: https://www.econbiz.de/10014525912
Saved in:
4
(Im)personalization in German and English negative online reviews : contrasts, comparisons, and cognitive implications
Fastrich, Bridgit
- In:
International journal of business communication : IJBC …
61
(
2024
)
1
,
pp. 39-69
Persistent link: https://www.econbiz.de/10014635462
Saved in:
5
Competing for recommendations : the strategic impact of personalized product recommendations in online marketplaces
Zhou, Bo
;
Zou, Tianxin
- In:
Marketing science
42
(
2023
)
2
,
pp. 360-376
Persistent link: https://www.econbiz.de/10014317107
Saved in:
6
The decoy effect and recommendation systems
Mousavi, Nasim
;
Adamopoulos, Panagiotis
;
Bockstedt, Jesse
- In:
Information systems research : ISR
34
(
2023
)
4
,
pp. 1533-1553
Persistent link: https://www.econbiz.de/10014487335
Saved in:
7
The good, the bad, and the unhirable : recommending job applicants in online labor markets
Kokkodis, Marios
;
Ipeirotis, Panagiotis G.
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 6969-6987
Persistent link: https://www.econbiz.de/10014435446
Saved in:
8
Tired or inspired : a conceptual model for using regenerative Artificial Intelligence to create context, user, and time-aware individualized shopping guidance
Zwanka, Russell J.
;
Zondag, Marcel M.
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 267-278
Persistent link: https://www.econbiz.de/10014575052
Saved in:
9
Tales of two channels : digital advertising performance between ai recommendation and user subscription channels
Dong, Beibei
;
Zhuang, Mengzhou
;
Fang, Eric
;
Huang, Minxue
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 141-162
Persistent link: https://www.econbiz.de/10014582909
Saved in:
10
To recommend or not recommend is the question : does NPS predict word-of-mouth?
Schlosser, Ann
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 199-215
Persistent link: https://www.econbiz.de/10014584463
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