//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Preismanagement"
~subject:"Retail trade"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herstellermarke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Preismanagement
Retail trade
Brand
2,397
Markenartikel
2,397
Brand management
2,151
Markenführung
2,151
Consumer behaviour
1,883
Konsumentenverhalten
1,883
Brand image
1,605
Markenimage
1,605
Beziehungsmarketing
658
Relationship marketing
658
Social Web
274
Social web
274
Brand loyalty
269
Internet marketing
257
Online-Marketing
257
Advertising effects
251
Werbewirkung
251
Markentreue
223
Luxury goods
194
Luxusgüter
194
Emotion
169
Einzelhandel
158
Handelsmarke
150
Store brand
150
Marketing management
149
Marketingmanagement
147
Advertising
142
Werbung
135
Customer satisfaction
128
Kundenzufriedenheit
128
Viral marketing
118
Virales Marketing
118
Confidence
113
Vertrauen
112
Pricing strategy
94
brand loyalty
94
Personality psychology
91
Persönlichkeitspsychologie
91
more ...
less ...
Online availability
All
Undetermined
Free
21
Type of publication
All
Article
218
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
218
Aufsatz im Buch
13
Book section
13
Conference paper
12
Konferenzbeitrag
12
Arbeitspapier
7
Graue Literatur
7
Non-commercial literature
7
Working Paper
7
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
218
Author
All
Dawes, John
4
Dekimpe, Marnik G.
3
Diallo, Mbaye Fall
3
Geyskens, Inge
3
Gómez-Suárez, Mónica
3
Keller, Kristopher Oliver
3
Yagüe Guillén, María Jésus
3
Zaccour, Georges
3
Abdul, Waheed Kareem
2
Boyle, Peter J.
2
Chen, Haipeng
2
Chen, Jing
2
Choi, Seung-chan
2
Chung, Hwan
2
Dass, Mayukh
2
Duan, Yongrui
2
Fang, Shih Chieh
2
Fraccaro, Annalisa
2
Frasquet Deltoro, Marta
2
Hsiao, Lu
2
Huang, Chao-Chin
2
Huang, Shyh-Ming
2
Huang, Zongsheng
2
Karray, Salma
2
Konuk, Faruk Anıl
2
Lee, Eunkyu
2
Macé, Sandrine
2
Martín Herrán, Guiomar
2
Mollá Descals, Alejandro
2
Muruganantham, G.
2
Nikhashemi, S. R.
2
Parguel, Béatrice
2
Popkowski Leszczyc, Peter T. L.
2
Priyadharshini, K.
2
Qing, Qiankai
2
Rubio Benito, Natalia
2
Schivinski, Bruno
2
Seenivasan, Satheesh
2
Sethuraman, Raj
2
Talukdar, Debabrata
2
more ...
less ...
Published in...
All
Journal of retailing and consumer services
41
Journal of business research : JBR
14
Journal of retailing
14
European journal of operational research : EJOR
10
International journal of retail & distribution management
6
Transportation research / E : an international journal
6
International journal of production economics
5
International journal of retail and distribution management
5
Review of marketing science
5
The journal of brand management : an international journal
5
Journal of revenue and pricing management
4
The international review of retail, distribution and consumer research
4
Journal of food products marketing
3
The journal of product & brand management
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business and globalisation : IJBG
2
International journal of industrial organization
2
International journal of production research
2
Journal of agricultural & food industrial organization
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Omega : the international journal of management science
2
The marketing review
2
Applied economics
1
Applied economics letters
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation : APJMRI
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
Australian journal of management
1
Business history
1
Business horizons
1
Corporate reputation review
1
Electronic commerce research
1
Empirical economics : a quarterly journal of the Institute for Advanced Studies
1
more ...
less ...
Source
All
ECONIS (ZBW)
218
Showing
1
-
10
of
218
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Impact of online information on the pricing and profits of firms with different levels of brand reputation
Sun, Xinyu
;
Zhang, Yan
;
Feng, Juan
- In:
Information & management : the international journal of …
61
(
2024
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014457455
Saved in:
2
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
3
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
4
Determinants of consumer preference towards private label and manufacturer brands in organised packaged food retailing : a factor analysis approach
Tandon, Nidhi
;
Verma, Jayender
- In:
International journal of Indian culture and business …
29
(
2023
)
4
,
pp. 508-523
Persistent link: https://www.econbiz.de/10014331608
Saved in:
5
National brand's competition with premium private labels : the role of context-dependent preferences
Choi, Seung-chan
;
Turut, Ozge
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014333347
Saved in:
6
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
7
Does free brand spillover benefit online retailers? : roles of logistics service selection
Liu, Mengqi
;
Li, Guo
;
Wu, Huamin
;
Li, Xiaochuan
- In:
Transportation research / E : an international journal
178
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014437662
Saved in:
8
Trustworthy brand signals, price fairness and organic food restaurant brand loyalty
Konuk, Faruk Anıl
- In:
Management decision
61
(
2023
)
10
,
pp. 3035-3052
Persistent link: https://www.econbiz.de/10014428469
Saved in:
9
Credibility and price premium-based competitiveness for industrial brands
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364473
Saved in:
10
Toward a new business model of retail industry : the role of brand experience and brand authenticity
Park, Jungkun
;
Hong, EunPyo
;
Park, Yun-na
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364645
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->