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~subject:"Public relations"
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Public relations
Social web
8,740
Social Web
8,738
Online-Marketing
3,145
Internet marketing
3,111
Consumer behaviour
2,763
Konsumentenverhalten
2,763
Social media
1,350
Viral marketing
1,186
Virales Marketing
1,185
Brand management
1,130
Markenführung
1,130
Beziehungsmarketing
1,112
Relationship marketing
1,112
Soziales Netzwerk
1,035
Social network
997
social media
982
Electronic Commerce
798
Online retailing
780
Online-Handel
780
E-commerce
779
Digitalisierung
654
Markenimage
649
Brand image
646
Digitization
642
Customer integration
451
Kundenintegration
451
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415
Digitale Plattform
412
Internet
408
Öffentlichkeitsarbeit
375
Web 2.0 technologies
366
Web 2.0-Technologien
366
Advertising effects
362
Werbewirkung
362
Social relations
337
Soziale Beziehungen
337
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329
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323
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322
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338
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Camilleri, Mark Anthony
5
Etter, Michael
5
Saxton, Gregory D.
4
Bortree, Denise Sevick
3
Guo, Chao
3
Ki, Eyun-Jung
3
Loureiro, Sandra Maria Correia
3
Martin, Sebastian
3
Mohamed, Ehab K. A.
3
Nicoli, Nicholas
3
Tindall, Natalie T. J.
3
Adeola, Ogechi
2
Amin, Marian H.
2
Azer, Jaylan
2
Banghart, Scott
2
Becker, Kip
2
Bond, Emma
2
Dams, Colja M.
2
Elragal, Ahmed
2
Fernández-Cardador, Pedro
2
Filieri, Raffaele
2
Freberg, Karen
2
Garay Tamajón, Luis Alfonso
2
Gerstenberg, Cornelia
2
Gerstenberg, Fabian
2
Gust, Benjamin
2
Hernández-García, Ángel
2
Hillebrand, Ralf-Thomas
2
Hutchins, Amber L.
2
Iglesias-Pradas, Santiago
2
Jakaza, Ernest
2
Komodromos, Marcos
2
L'Abate, Vitiana
2
Lee, Jung Wan
2
Lommatzsch, Timo
2
Luo, Qiuju
2
Luppold, Stefan
2
López, Manuela
2
Madsen, Vibeke Thøis
2
Mangeya, Hugh
2
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Springer Fachmedien Wiesbaden
11
Edward Elgar Publishing
1
IGI Global
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Peter Lang GmbH
1
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Corporate communications : an international journal
24
Journal of communication management : an international journal
17
Journal of business research : JBR
16
SpringerLink / Bücher
10
Corporate reputation review : an international journal
8
International journal of business communication : IJBC ; a publication of the Association of Business Communication
8
Strategic corporate communication in the digital age
7
International journal of advertising : the review of marketing communications
6
Research
6
Springer eBook Collection
6
Tourism management : research, policies, practice
6
Journal of marketing communications
5
Journal of promotion management : innovations in planning and applied research
5
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
4
Journal of nonprofit & public sector marketing
4
Management decision
4
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
4
essentials
4
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
3
International journal of internet marketing and advertising : IJIMA
3
Journal of business ethics : JOBE
3
Journal of communication management
3
Journal of promotion management : JPM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
3
Routledge new directions in public relations and communication research
3
Tourism and hospitality research : THR
3
Analyzing the strategic role of social networking in firm growth and productivity
2
Applied economics letters
2
Arts and the market
2
Business horizons
2
Essentials
2
EuroMed journal of business
2
Europäische Kulturen in der Wirtschaftskommunikation
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems research : ISR
2
International journal of business communication : IJBC : a publication of the Association for Business Communication
2
International journal of contemporary hospitality management
2
International journal of event and festival management
2
International journal of hospitality management
2
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ECONIS (ZBW)
365
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365
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1
Linking enterprise social media use, trust and knowledge sharing : paradoxical roles of communication transparency and personal blogging
Masood, Ayesha
;
Zhang, Qingyu
;
Ali, Moazzam
;
Cappiello, …
- In:
Journal of knowledge management
27
(
2023
)
4
,
pp. 1056-1085
Persistent link: https://www.econbiz.de/10014289197
Saved in:
2
Calls to action : the dangers of negative CSR information and stakeholder punishments
Lewin, Lisa D.
;
Warren, Danielle E.
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014512866
Saved in:
3
Social media to disseminate circular economy information : an empirical analysis on Twitter
L'Abate, Vitiana
;
Raimo, Nicola
;
Albergo, Francesco
; …
- In:
Corporate social responsibility and environmental management
31
(
2024
)
1
,
pp. 528-539
Persistent link: https://www.econbiz.de/10014465325
Saved in:
4
An empirical mapping of environmental protection and conservation nonprofit discourse on social media
Ter-Mkrtchyan, Ani V.
;
Taylor, Marshall A.
- In:
Nonprofit and voluntary sector quarterly : journal of …
53
(
2024
)
4
,
pp. 898-925
Persistent link: https://www.econbiz.de/10014581595
Saved in:
5
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh
;
Viglia, Giampaolo
;
Pinto, Diego Costa
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Saved in:
6
Speak with one voice? : examining content coordination and social media engagement during disasters
Yoo, Changseung
;
Yoo, Eunae
;
Yan, Lu
;
Pedraza Martinez, …
- In:
Information systems research : ISR
35
(
2024
)
2
,
pp. 551-569
Persistent link: https://www.econbiz.de/10014634962
Saved in:
7
Social media disclosure and reputational damage
Huan, Xing
;
Parbonetti, Antonio
;
Redigolo, Giulia
; …
- In:
Review of quantitative finance and accounting
62
(
2024
)
4
,
pp. 1355-1396
Persistent link: https://www.econbiz.de/10014546222
Saved in:
8
The effect of personalized communication on investor earnings fixation
Black, Paul W.
;
Jackson, Kevin E.
;
Rowe, Stephen P.
; …
- In:
Journal of financial reporting : a publication of the …
9
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014546518
Saved in:
9
Corporate social responsibility disclosure on Twitter : signalling or greenwashing? : evidence from the UK
Amin, Marian H.
;
Ali, Heba Ahmed Abass
;
Mohamed, Ehab K. A.
- In:
International journal of finance & economics : IJFE
29
(
2024
)
2
,
pp. 1745-1761
Persistent link: https://www.econbiz.de/10014533322
Saved in:
10
Reputational compliance in the communicative online environment of a hotel entity
Bovsh, Lyudmila
;
Mouloudj, Kamel
;
Bosovska, Myroslava
; …
- In:
Business continuity management and resilience : …
,
(pp. 199-219)
.
2024
Persistent link: https://www.econbiz.de/10014535873
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